29 December 2010
27 December 2010
If you’re still scrambling to find that perfect gift for that special teen/twenty something in your life and are starting to consider gift certificates, clothing stores are a popular choice. Here are current favorite clothing brands among this demographic.
American Eagle remains in first place, same as this time last year. However last years’ second place Aeropostale has dropped quite a bit. Express and Forever21 made the Top-5 for the first time this year.
Don’t forget to check in tomorrow when I release the most anticipated list of Top-10 Video Games of the year!
OK, today I’m releasing the final and most awaited GenX2Z Top-10 List - the favorite video game list! We have more lists, but saving some for when our 10′/11′ GenX2Z College Trends report comes out next month.
As guys are still into gaming more than girls, we’ve split the list by gender. Guitar Hero, the trend that we first identified in our study a few years ago, was in part due to the co-ed gaming phenomena and in part due to a deep desire shared by many of among both genders to know how to “play the guitar”. Although Guitar Hero has fallen in popularity among the guys, it remains extremely popular among the girls.
Call of Duty is the clear winner among the guys and therefore overall in terms of pure numbers.
8 December 2010
World’s Coolest and Sexiest Researcher
Today we have an additional 5 Next Gen Market Research Meme’s being submitted from two researchers. I’m glad to see that the NGMR meme competition has already sparked similar competitions elsewhere in our industry. Imitation is after all the highest form of compliment.
Proving Cool Researchers don’t have to be male, and that in the near future statisticians may be the coolest profession, Kathrin Maas submits the NGMR Memes above and explains:
My first meme is an answer to Tom’s World’s Coolest Market Researcher named Mister NGMR. OK, I do get that NGMR - NG Mr - NG Mister world play. But come on, the world’s coolest market researcher has to be female! So here you get some cool female market researcher pictures.
But I did not only want to put up a female to compete with Mr. NGMR.
Last year, Hal Varian of Google claimed ”I keep saying that the sexy job in the next 10 years will be statisticians”.
And this year, Tom De Ruyck, a winner of the AMA Marketing Research Emerging Leader Award called us to action ”We have to become sexier”
Since my pet peeves is bad data visualization, why not become a cool market researcher by presenting statistical data in a sexy way? Here we go!
I hope you like it
Continuing with two more submissions in the ever popular Internet Genre - Cute Kitty/lolcats Kathrin explains:
Who doesn´t know the lol cats, probably the most popular and well-known internet meme of all?
So I thought it was about time to get a cat doing some statistics. Since complex multi variate procedures are a bit far-fetched for such a feline, I thought we´d start with some basic descriptive charting techniques.
The hero of my lol cat pictures is Izi, my devon rex cat.
Yes, I know, she does look a bit weird. But her personality is great.
And she seems to be something like a data visualization prodigy. I am sure Edward Tufte would be a great fan of her.
Greetings from Germany
Finally today we also have another submission from Michelle Finzel, she calls Missing the Target.
Thank You Kathrin & Michelle.
For everyone else, we have less than 4 months left till the competition closes, so if you’ve been thinking of submitting an NGMR Meme hurry up and do so. It’s simple and fun, and your entry could win you honor, glory and the $1,000 prize! Remember, Memes can be videos as well [Contest Details]
For inspiration and to see more Market Research Memes you can visit our Flickr site below.
Dear Research Professional,
As you know last year we started participating in the RIT (Research industry Trends) Survey. The official name for the study is now the GRIT (Greenbook Research Industry Trends) Survey and is co-sponsored by a consortia of research institutions including: Next Gen Market Research Group, Infosurv, iCharts, Interviewing Service of America, MRGA, StrategyOne, OnePoint Mobile Surveys, Anderson Analytics, The FTO, Brand3Sixty, LMC Group, and GreenBook.
We’d love for you to participate in the study. I warn you in advance, the questionnaire is slightly on the long side, but I do think the results will be interesting. Additionally there is a small prediction market/crowd sourcing piece at the end which I think you will find interesting.
Regardless of whether or not you participate, I plan to post the results here for all to see.
For those who want to provide the totally optional contact info at the end, Greenbook is also providing participants with their directory free of charge.
If you would like to participate please visit the survey here.
For those who would like to share with other researchers please feel free: http://ow.ly/3m10Y
Over the past week we have been sending out quite a few messages on several different social media channels to help create and support the interest in the Festival of NewMR. One thing that has worried us is the balance between making sure the message gets out there on the one hand and annoying people on the other.
Today I have had nine interesting messages that relate to this question. I have received two messages from people who think they have received too many messages, one of whom has already bought a ticket to attend and is planning to take part in one of the activities on the website. Which suggests there might have been too many messages.
On the other hand, I have had five messages today from people thanking me for reminding them about the Festival, or for highlighting some specific aspect, such as the Research Liberation Front page in the Fringe.
And finally, there were two messages from people who were thanking for telling them about the Festival, because they had not heard about it before today/yesterday’s message.
So, how many messages is too many?
I suspect part of the problem is due to the scale-free nature of social networks. If I send out some form of message so that it reaches everybody who has asked to be in contact with me, across a range of social networks and channels, then people who connected to me in many ways are likely to receive that message many times. I suspect the ratio may even be ten-to-one, i.e. if the occasional contact is reached once, the close contact is reached ten times. And, the real challenge is that it is probably more important to reach the distant nodes in a network than the closer nodes (sorry, by nodes I mean people, but in the context of being in networks), as the more distant people are have fewer shared knowledge pools.
So, if you are one of my closer contacts, please accept my apologies. I will try harder not to bombard you, whilst not at the same time leaving the rest of the network in the dark.
So, to come back to the question in the title, how many messages is too many? How should one reach one’s network with a message that might be of interest to them without bombarding the close contacts? What is the right balance between receivers filtering what they receive and senders holding back on what they send?
2 December 2010
As we celebrate Thanksgiving here in the US, I’d like to take this time to let you all know that one of the things I’m very thankful for is to be surrounded by so many good friends and colleagues through both Anderson Analytics and NGMR. Whether you’re celebrating Thanksgiving this week or not, I think anytime is a good time to stop and recognize the things that are truly important in life.
That said, while you probably know I’m not the overly emotional type, I’d still like to share the little story below I recently found on an academic site.
Here’s to remembering what’s truly important in life.
The important things in life
A philosophy professor stood before his class with some items on the table in front of him. When the class began, wordlessly he picked up a very large and empty mayonnaise jar and proceeded to fill it with rocks, about 2 inches in diameter.
He then asked the students if the jar was full. They agreed that it was.
So the professor then picked up a box of pebbles and poured them into the jar. He shook the jar lightly. The pebbles, of course, rolled into the open areas between the rocks.
He then asked the students again if the jar was full. They agreed it was.
The professor picked up a box of sand and poured it into the jar. Of course, the sand filled up everything else.
He then asked once more if the jar was full. The students responded with a unanimous “Yes.”
“Now,” said the professor, “I want you to recognize that this jar represents your life. The rocks are the important things - your family, your partner, your health, your children - things that if everything else was lost and only they remained, your life would still be full.
The pebbles are the other things that matter - like your job, your house, your car.
The sand is everything else. The small stuff.”
“If you put the sand into the jar first,” he continued “there is no room for the pebbles or the rocks. The same goes for your life.
If you spend all your time and energy on the small stuff, you will never have room for the things that are important to you. Pay attention to the things that are critical to your happiness. Play with your children. Take your partner out dancing. There will always be time to go to work, clean the house, give a dinner party and fix the disposal.
Take care of the rocks first - the things that really matter. Set your priorities. The rest is just sand.”
Next week is the Festival of NewMR and it promises to be a diverse and fun event
Friday is Deadline Day!
This Friday is the deadline for several of the Festival’s events, including
- The Video Competition
- The Poster Competition
- Entering the RLF Challenge
- Buying a $24 ticket (after Friday on the $50 tickets will be available)
As well as the events mentioned above there are other great events
1) Nigel Legg’s monitoring of #NewMR, including a FREE webinar to be held on Friday 10 December
2) The Clash of the Titans Debate, being organised by BAQMaR, discussing the merits of online and offline qualitative research, and you can take partLaunch of the HOSMR website.
3) The Handbook of Online and Social Media Research was published in August (slightly later in some countries) and the sales have been very encouraging. However, any book on NewMR is bound to be quickly out of date, so we are launching the HOSMR (Handbook of Online and Social Media Research) site to act as a supplement and complement to the book. The FREE webinar, being conducted by Ray Poynter, will outline the vision for the site and some upcoming projects.
Rememer, you can keep up to date with NewMR news and events by following #newmr on Twitter.
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