Showing posts from December, 2010

14th World Business Dialogue

Hey everyone!
Application deadline for the 
14th World Business Dialogue in March 2011 
is thisfriday. 

Top-10 College Clothing Brands

Top-10 College Clothing Brands: "
If you’re still scrambling to find that perfect gift for that special teen/twenty something in your life and are starting to consider gift certificates, clothing stores are a popular choice. Here are current favorite clothing brands among this demographic.

American Eagle remains in first place, same as this time last year. However last years’ second place Aeropostale has dropped quite a bit. Express and Forever21 made the Top-5 for the first time this year.
Don’t forget to check in tomorrow when I release the most anticipated list of Top-10 Video Games of the year!
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Best Video Game of The Year

Best Video Game of The Year: "
OK, today I’m releasing the final and most awaited GenX2Z Top-10 List - the favorite video game list! We have more lists, but saving some for when our 10′/11′ GenX2Z College Trends report comes out next month.

As guys are still into gaming more than girls, we’ve split the list by gender. Guitar Hero, the trend that we first identified in our study a few years ago, was in part due to the co-ed gaming phenomena and in part due to a deep desire shared by many of among both genders to know how to “play the guitar”. Although Guitar Hero has fallen in popularity among the guys, it remains extremely popular among the girls.
Call of Duty is the clear winner among the guys and therefore overall in terms of pure numbers.
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14th World Business Dialogue

The final countdown

Is time to "Join the Dialogue" (deadline, next 31/12)

NGMR Meme Competition - Today’s Submissions

NGMR Meme Competition - Today’s Submissions: "World’s Coolest and Sexiest Researcher
Today we have an additional 5 Next Gen Market Research Meme’s being submitted from two researchers. I’m glad to see that the NGMR meme competition has already sparked similar competitions elsewhere in our industry. Imitation is after all the highest form of compliment.

Proving Cool Researchers don’t have to be male, and that in the near future statisticians may be the coolest profession, Kathrin Maas submits the NGMR Memes above and explains:
My first meme is an answer to Tom’s World’s Coolest Market Researcher named Mister NGMR. OK, I do get that NGMR - NG Mr - NG Mister world play. But come on, the world’s coolest market researcher has to be female! So here you get some cool female market researcher pictures.

But I did not only want to put up a female to compete with Mr. NGMR.
Last year, Hal Varian of Google claimed ”I keep saying that the sexy job in the next 10 years will be statisticians”.
And thi…

Research Industry Trends Study - Fall/Winter 2010

Research Industry Trends Study - Fall/Winter 2010: "
Dear Research Professional,
As you know last year we started participating in the RIT (Research industry Trends) Survey. The official name for the study is now the GRIT (Greenbook Research Industry Trends) Survey and is co-sponsored by a consortia of research institutions including: Next Gen Market Research Group, Infosurv, iCharts, Interviewing Service of America, MRGA, StrategyOne, OnePoint Mobile Surveys, Anderson Analytics, The FTO, Brand3Sixty, LMC Group, and GreenBook.
We’d love for you to participate in the study. I warn you in advance, the questionnaire is slightly on the long side, but I do think the results will be interesting. Additionally there is a small prediction market/crowd sourcing piece at the end which I think you will find interesting.
Regardless of whether or not you participate, I plan to post the results here for all to see.
For those who want to provide the totally optional contact info at the end, Greenbook…

How many messages is too many in cyberspace?

How many messages is too many in cyberspace?: "Over the past week we have been sending out quite a few messages on several different social media channels to help create and support the interest in the Festival of NewMR. One thing that has worried us is the balance between making sure the message gets out there on the one hand and annoying people on the other.
Today I have had nine interesting messages that relate to this question. I have received two messages from people who think they have received too many messages, one of whom has already bought a ticket to attend and is planning to take part in one of the activities on the website. Which suggests there might have been too many messages.
On the other hand, I have had five messages today from people thanking me for reminding them about the Festival, or for highlighting some specific aspect, such as the Research Liberation Front page in the Fringe.
And finally, there were two messages from people who were thanking for telling them…


Thanksgiving: "
As we celebrate Thanksgiving here in the US, I’d like to take this time to let you all know that one of the things I’m very thankful for is to be surrounded by so many good friends and colleagues through both Anderson Analytics and NGMR. Whether you’re celebrating Thanksgiving this week or not, I think anytime is a good time to stop and recognize the things that are truly important in life.
That said, while you probably know I’m not the overly emotional type, I’d still like to share the little story below I recently found on an academic site.
Here’s to remembering what’s truly important in life.
Happy Thanksgiving!
The important things in life
A philosophy professor stood before his class with some items on the table in front of him. When the class began, wordlessly he picked up a very large and empty mayonnaise jar and proceeded to fill it with rocks, about 2 inches in diameter.
He then asked the students if the jar was full. They agreed that it was.
So th…

Advertising: Loreal Project (Ralph Lauren)

Advertising: Loreal Project (Ralph Lauren):

Men are always boys in heart.
day 95/365

Don’t miss the NewMR boat!

Don’t miss the NewMR boat!: "Next week is the Festival of NewMR and it promises to be a diverse and fun eventFriday is Deadline Day!
This Friday is the deadline for several of the Festival’s events, includingThe Video Competition
The Poster Competition
Entering the RLF Challenge
Buying a $24 ticket (after Friday on the $50 tickets will be available)Other Events
As well as the events mentioned above there are other great events1) Nigel Legg’s monitoring of #NewMR, including a FREE webinar to be held on Friday 10 December2) The Clash of the Titans Debate, being organised by BAQMaR, discussing the merits of online and offline qualitative research, and you can take partLaunch of the HOSMR website.3) The Handbook of Online and Social Media Research was published in August (slightly later in some countries) and the sales have been very encouraging. However, any book on NewMR is bound to be quickly out of date, so we are launching the HOSMR (Handbook of Online and Social Media Research) site…