Posts

Showing posts from September, 2010

Time to Join the Diologue

Image
2pm when the «Guardian» of the White-wooden-chair 白木椅 put in the hands of the WBD Ambassador «Edu» the first poster to promote the 14th World Business Dialogue. Now, is your time. Join the Dialogue.



--

ESOMAR - Future Talent Meets the Industry - Eduardo Oliveira

World Business Dialogue - Around the World - Kuala Lumpur

Image

World Business Dialogue around East - Asia

Image
and theWorld Business Dialoguearound East - Asia:

1) Library 1 and 2 ofUniversiti Sains Malaysia

-> target -> Undergraduate students - International students;


Great Festival opportunity for students and junior researchers

Image
Great Festival opportunity for students and junior researchers: "The Festival of NewMR is gathering speed and will be held (virtually) 6-10 December.One of the features of the Festival, which may be of particular interest to students of market research or junior researchers is the Poster competition. The Poster competition is free to enter and has a prize of US$ 1000. More important than the prize is the chance to catch the eye of people you might want to work with and potentially to influence the shape of market research.The challenge is to create a Poster that best answers the question “What is the next BIG idea in understanding consumers' needs and wants?"So, if you work with students or junior researchers, please forward this article to them. "

The Application Process starts in 15 days!! Look what our Amb... on Twitpic

The Application Process starts in 15 days!! Look what our Amb... on Twitpic
14th WBD -> Cologne -> Germany: "The Application Process starts in 15 days"

14th World Business Dialogue

Image
(link)

Social Media and Ethics

Image
Social Media and Ethics: "Whilst at the recent ESOMAR Congress in Athens I created a vignette in my mind to help explain the many issues that can arise. Consider the following hypothetical example:In Facebook I discover the “ACME TV and Video” page which has a wide variety of posts on it from people who use or like or are interested in ACME TVs and ACME videos. Because I do not want to keep visiting the site I create a script in my favourite web scraper to log in every day and to collect all new posts and to put them in a database for me. For my client, a major electronics company based in the US, I produce a report, based on social media, looking at the different social contexts of the consumers home electronics. I note within this ACME page a 200 word poem written by a member of the page who writes about how her neighbour’s 8 year old daughter is often left at home on her own and uses the TV to feel less alone and lonely.In my report I include a copy of the poem and I mention t…

14th WBD APPLICATION DATE

Image
14th WBD -> APPLICATION DATE -> | 1st October--15th November | ->
 keep it on mind all the time, like me, and 
"Managing Complexity - Create Perspective"

International Day of Democracy

"Let us recognize that democratic governance is a yearning shared 
and voiced by people the world over.  
Democracy is a goal in its own right, and a  indispensable means 
for achieving development for all humankind."
Secretary-General Ban Ki-moon Message for the International Day of Democracy 2010
http://www.un.org/en/events/democracyday/index.shtml
Democracy is a universal value based on the freely expressed will of people to determine their own political, economic, social and cultural systems and their full participation in all aspects of their lives.

While democracies share common features, there is no single model of democracy. Activities carried out by the United Nations in support of efforts of Governments to promote and consolidate democracy are undertaken in accordance with the UN Charter, and only at the specific request of the Member States concerned.

The UN General Assembly, in resolutionA/62/7 (2007)  encouraged Governments to strengthen national programmes devoted t…

Next Gen Market Research Job Networking

Next Gen Market Research Job Networking: "Are you looking for a next gen market research aficionado?Check out how young Next Gen Market Researchers are leveraging new media to network on social media. Next Gen Market Research member Ben Fowler shows us he’s thinking outside the box by ‘mashing’ technologies (vimeo video and LinkedIn Groups - Jobs Tab on the NGMR LinkedIn discussion board).Ben Fowler - Aspiring Market Research Aficionado from Ben Fowler on VimeoThe Next Gen Market Research group (NGMR) on LinkedIn, now with well over 9,000 members, originally did not allow membership to recruiters. However, because of the great recession, starting in 2008 we began allowing recruiters to join the group as long as job related posts were kept in the jobs tab. I understand we now have a healthy market research job search community of consisting of both recruiters and applicants who use that part of the board.God luck Ben, a great way to think out of the box and get noticed!@TomHCAnder…

Research of new products

Image
TARSK 13 The Adoption Curve:The adoption curve, particularly in the context of that key group the ‘early adopters,’ is one of the most commonly used ideas in the research of new products. The adoption curve is also referred to as the diffusion of innovation process or diffusion of innovation theory.The proposition behind the curve is that there is a normal curve that describes how a technology is adopted by a community, society, industry etc. The classic terms for the different parts of the process are:
Innovators
Early adopters
Early majority
Late majority
LaggardsLike many good ideas the adoption curve and the theory of the diffusion of innovation have many potential originators, but the classic form of the curve is the one published by Everett Rogers in 1962 in ‘Diffusion of Innovations’ (a book which has been updated regularly and now exists as Edition 5, published in 2003).From my own experience there are two common mistakes that some marketers and some market researchers make, and w…

Be part of the 14th World Business Dialogue

Image

14th World Business Dialogue - News (TOPIC)

Image
As the economy is getting back on track after the century's toughest financial and economic crisis, the 14th World Business Dialogue wants to disclose the causes underneath the surface and examines the phenomenon of complexity as one key trigger. The last decade's fast and dynamic incidences and developments provoke immense challenges for the world's population, as well as politics and the economy. Increasingly complex systems and processes shore up this trend/the scene. Often it is up to very few people in key positions who know about multilayer and complex correlations and make decisions with substantial consequences for companies, states and even the world economy. Therefore, the 14th World Business Dialogue aims at analysing complexity and complex systems and elaborating on future prospects. Key topics for a profound discussion about complexity are:
Which requirements for managers and leaders are claimed by the "global village" and the challenges of our time? Ho…

14th World Business Dialogue - News

Image
14th World Business Dialogue - News

The Corporate Communications is preparing for a cooperation with a few students of the 'Rheinische Fachhochschule' Cologne. Brainstorming in the sun with an iced coffee seems to be quite efficient. We are sure they once again gonna do an awesome job!

@
Facebook


Mining social networks

Image
Untangling the social web Software: From retailing to counterterrorism, the ability to analyse social connections is proving increasingly usefulSep 2nd 2010 TELECOMS operators naturally prize mobile-phone subscribers who spend a lot, but some thriftier customers, it turns out, are actually more valuable. Known as “influencers”, these subscribers frequently persuade their friends, family and colleagues to follow them when they switch to a rival operator. The trick, then, is to identify such trendsetting subscribers and keep them on board with special discounts and promotions. People at the top of the office or social pecking order often receive quick callbacks, do not worry about calling other people late at night and tend to get more calls at times when social events are most often organised, such as Friday afternoons. Influential customers also reveal their clout by making long calls, while the calls they receive are generally short. Companies can spot these influencers, and work out al…