17 May 2010

WBD 2010

The current literature, like Avraham & Ketter (2008) and White (2006), offers an extensive discourse in the field of crisis in general and the role of the media during crisis in particular. This contribution, to the “crisis demands” discussion, explores the various dimensions of a place image crisis, such as countries, regions and cities and different strategies to overcome it, from the place marketing perspective. Following the discussion of place marketing, place image and consumer behaviour, different aspects of crises and ways of handling will be considered.

Oliveira, Eduardo 2010