I got a sales email today entitled “Leadership in a Recession..Guide to getting the most out of your employees”. I think they’re a little late with that message. While the last 2 years have been lackluster, Q1 was really good for Anderson Analytics. So far in April I really feel that the attitudes of clients I speak with have completely changed for the better.
They are once again interested in new techniques like text analytics and of course social media, whereas just four months ago it was very much “we’re only doing what is absolutely necessary”. Clients once again are interested in doing next gen market research in order to get an Information Advantage over their competition. Wonderful!
Are others experiencing this too?