Showing posts from March, 2010

China set to become McDonald's biggest market

China set to become McDonald's biggest market: "SHANGHAI: McDonald's, the fast food chain, has predicted that China will become its biggest single market in the next few years, possibly providing greater returns than the US and Europe combined.The quick service specialist has outlined its intention to open more than 500 new outlets in..."

Nations are increasingly calling on advertising agencies to rebrand

CORPORATE MAKEOVER If countries were cars, which would be the fastest, the safest and the sexiest? 
The answers are no accident. Nations are increasingly calling on advertising agencies to rebrand them as they have done other big business. Jo Bowman reports
The mental image that’s immediately conjured up by the mention of a country’s name has enormous implications, and not just for its tourist trade or its foreign direct investment figures. A nation’s brand – what it stands for – is an enormously powerful thing, as many countries are realising. It can boost or hold back the businesses that call it home, and affect the way its nationals are treated as tourists or potential employees.
Nation branding, therefore, has become big business, with the cost of promoting countries, regions and cities topping around $1tn a year – most of it taxpayers’ money. Tourism and investment boards are increasingly turnin…

What is good for society is good for market research

What is good for society is good for market research: "In a recent article ResearchLive [] the view was put forward that it was good news that the a change to the US Sunshine legislation was a good thing. The original version made it likely that doctors would have to declare any income received for taking part in surveys. This, it was feared, would result in fewer doctors being willing to take part in research. The general background for the legislation was concern over whetehr the payments doctors received changes their attitude or behaviour towards specific prodcuts and servcies.Here is the comment I posted:"My starting point with legislation is the assumption that if it is good for society then it is good for research (even if the immediate impact on research is not helpful).

In his Wealth of Nations Adam Smith pointed out that healthcare cannot operate…

Can we really price nature: or what is the other version of the crisis we have today?

This post was written by Lina Kliucininkaite @ http://www.brainforum.orgCan we really price nature: or what is the other version of the crisis we have today?This article does not want to give the answer to the question, but rather wants to discuss the issue with the World Business Dialogue participants. The right answers are under development and many question raised in this article are the challenge for our generation to find the clue-solutions. At the World Business Dialogue, this challenge can be met by professionals and students. 

Who can answer what our Earth is worth in money? What is the value of the air we breathe? It’s the same as to ask how much your life is worth. Seems like a very extreme comparison, but nowadays, when the modern world faces the financial crisis, it is becoming a more and more essential question.
Why? This question refers to sustainability or new fresh trends of economic development. Somebody can say that we already priced water. Yes, we did, but is the pr…

About the WBD

About the WBD: “People who live in the intersection of social worlds ‘are at higher risk of having good ideas.” (Burt, Robert).

Let me dream!

How to reach women with social media
Holy Kaw! All the topics that interest us
How to reach women with social media
Posted Mar 12th, 2010 at 10:39 PM and seen 2589 times

Over on his blog Next Gen Market Research, Tom H. C. Anderson offers 10 fascinating tips on women and social media. Here are just a few:

* Invite in: Women are 3X less likely to care about the size of their network than men. Size may not matter but being shown personal attention does.
* Understand who you’re talking to: 74% post pictures [of women] of family/friends and 71% talk about what they’re doing now as opposed to 60% and 58% for men.
* Talk rather than target: When women are online, 50% are connecting with family and friends, reading someone else’s blog or posting a comment. They’re socializing so shouldn’t you?

Read the full story at

Marcas, redes e territórios: O Minho e a sua projecção internacional

Oliveira, Eduardo (2010): "Marcas, redes e territórios: O Minho e a sua projecção internacional"
-- O champagne phenomenon a que aludem Kavaratzis e Ashworth (2008), tem por objectivo proceder à junção de características de um lugar a um produto tangível. A intenção é apenas a de vender o produto em si mesmo mediante atributos de um lugar e naturalmente que sejam positivos. 
Um exemplo clássico, na opinião de Kavaratzis e Ashworth (2008: 153), é o caso dos relógios fabricados na Suiça. Os consumidores associam aos relógios suíços características do seu país de origem, especificamente a imagem de que a Suíça é um país organizado, disciplinado, onde o trabalho é feito de forma rigorosa, meticulosa o que confere aos relógios Suíços, no exemplo abordado, embora pudéssemos invocar outros, um elevado grau de confiança e garantia no produto, sendo uma imagem largamente aceite pelo consumidor. Esta partilha de imagem positiva do país de origem associada a um produto físico, confere-lhe…

The crisis and media strategies for marketing place

Image, March 2010

The current literature, like Avraham & Ketter (2008) and White (2006), offers an extensive discourse in the field of crisis in general and the role of the media during crisis in particular. This contribution, to the “crisis demands” discussion, explores the various dimensions of a place image crisis, such as countries, regions and cities and different strategies to overcome it, from the place marketing perspective. Following the discussion of place marketing, place image and consumer behaviour, different aspects of crises and ways of handling will be considered.

The growing competition between countries and cities over attracting investment, tourists, capital and national and international status means that, today, a negative image is more harmful than ever. Countries, regions and cities intensified the competition for attention, influence, markets, investments, businesses, high-class residents, tourists, conventions, sporting events and entr…

Brainforum @ World Business Dialogue