3 February 2010

Next in Social Media Market Research

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Passing the Research Baton to the Consumer

When I saw the new Tempur-Pedic commercial on TV just now I thought it was fantastic. From Anderson Analytics’ research on social media I know that today’s consumers get their product info from social media. Discussion boards and social networks are valued even more than friend and family opinions.

Enter Temour-Pedics commercial. Basically, “don’t trust us, do your own online research”. Great! In the near future perhaps the market for blog mining tools etc. will not be corporate PR departments, but end consumers?

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