In my opinion, the market research industry is becoming competitive, particularly in a context in which markets are increasingly globalised. Today, most people have a PDA, mobile or desktop computer with more competing power then thought possible few years ago. These devices are crucial to manage knowledge, the complexity and large amount of information.
Another characteristic is the way how information is easily spread. New patterns of consumer behaviour and the new tendencies in shopping around the globe are constantly in progress and pose completely different new challenges.
My background is in the geography, tourism, regional economy, and marketing. My main goal is to understand the social network and special events in cities and tourism destinations. Social network geographies have a crucial role in this process. With my academic experience, I can bring a different perspective to marketing research and give may contribution to an ethical, responsible and creative market research.
Oliveira, Eduardo (2009)