THE CHANGING FACE OF MARKET RESEARCH
ATHENS / 12 – 15 SEPTEMBER
- What is the current state of research – what is working and what isn’t as we move forward?
- What traditional methodologies are outdated and no longer meet the needs of today’s clients?
- Reflecting upon our recent research history; is everything as was predicted or has the experience of the last 5 years led to a change in opinion on approaches and solutions?
- What are the fledgling ideas from 5 years ago that have now become mainstream and how do we advance upon that?
- How as an industry do we trim our “fat” to be leaner and healthier in the long term?
- Considering the advancement of technologies, where do you see the future of research taking us in the next decade?