29 December 2009

THE CHANGING FACE OF MARKET RESEARCH

ODYSSEY 2010


THE CHANGING FACE OF MARKET RESEARCH
ATHENS / 12 – 15 SEPTEMBER

 



CHALLENGES
  1. What is the current state of research – what is working and what isn’t as we move forward?
  2. What traditional methodologies are outdated and no longer meet the needs of today’s clients?
  3. Reflecting upon our recent research history; is everything as was predicted or has the experience of the last 5 years led to a change in opinion on approaches and solutions?
  4. What are the fledgling ideas from 5 years ago that have now become mainstream and how do we advance upon that?
  5. How as an industry do we trim our “fat” to be leaner and healthier in the long term?
  6. Considering the advancement of technologies, where do you see the future of research taking us in the next decade?