29 December 2009

THE CHANGING FACE OF MARKET RESEARCH

ODYSSEY 2010


THE CHANGING FACE OF MARKET RESEARCH
ATHENS / 12 – 15 SEPTEMBER

 



CHALLENGES
  1. What is the current state of research – what is working and what isn’t as we move forward?
  2. What traditional methodologies are outdated and no longer meet the needs of today’s clients?
  3. Reflecting upon our recent research history; is everything as was predicted or has the experience of the last 5 years led to a change in opinion on approaches and solutions?
  4. What are the fledgling ideas from 5 years ago that have now become mainstream and how do we advance upon that?
  5. How as an industry do we trim our “fat” to be leaner and healthier in the long term?
  6. Considering the advancement of technologies, where do you see the future of research taking us in the next decade?

19 December 2009

Social Media: Cracking the Code for Business Marketers


//
You do not want to miss AMA's Free Virtual Event - Social Media: Cracking the Code for Business Marketers on February 25, 2010 (9am - 5:15pm CST). Register now, there is no need to travel or leave your desk.

The social media revolution is happening now, and quickly gathering steam. With broad implications for so many aspects of our lives and businesses, there is no shortage of opinion on how to capitalize on this amazing new space. But what do you really need to do to establish a solid social media presence now and in the future? And in a world that seems full of B2C ideas, what's working for B2B marketers?

Cut through the clutter and get the insights you need from leading experts at this free AMA virtual conference. We'll focus on:

Utilizing Social Media Tactics for Lead Generation

*
Understand how to utilize a social media platform to cultivate, identify and qualify leads
*
Know how to identify the social media platforms you should invest in

Leveraging Social Media as an Engagement Strategy

*
Execute a social media plan as an actionable part of the marketing and sales plan
*
Learning how to leverage social media to convert leads into successful sales


Measuring ROI of a Social Media Program

*
Utilize available tools and technology to measure the success
*
How to establish targets and success metrics

15 December 2009

best in the marketing

"(...) for the decade’s best in the marketing, media and agency world"
//

//
If you happened to be frozen in cryonic suspension over the past decade, you missed a lot.
Steve Jobs and the iPod reinvented the music business. Sergey Brin and Larry Page tamed the Web. Ad shop Goodby, Silverstein & Partners rewrote the creativity book. And this thing called social media put amateurs in charge of just about everything else.
Sound like chaos? Not compared to the way the '90s ended, it wasn't. If anything, the last 10 years witnessed something uniquely new for the Web: a measure of rationality. From the overhyped, speculative ashes of the dot-com boom, the Internet saw itself reborn and reorganized—and panting at the end of Google's tight leash. And this time, the business opportunities were real. Sure, social-media sites like Facebook and YouTube might not be raking in the dough—but they're viable tools for the branding, marketing and media execs who are learning to use them.
This time around, they weren't all 21-year-old whiz kids, either. Along with the maturing of the Web came the reassurance that technology means little without a quality brand and experienced leadership to go with it. How else to explain the ongoing dominance of 123-year-old Coca-Cola? Why else would 78-year-old media mogul Rupert Murdoch be at the top of his game?
To wind up the 21st century's first decade, we've spent the past month working on a list of the best and brightest in the branding, marketing, media and agency world in 33 categories over the past 10 years. Check out our choices at the links below, or click here to start with the first category. As a reality check, we sought your input here on this site over the past month. Those results are presented here, next to our selections. Much of the time, we agree. Other times it's not even close. But open exchanges like this were still another feature of the past decade—the reason the Web added that dignified 2.0 after its name.
Happy reading, and we'll see you next year. —
//
The AdweekMedia Editors

9 December 2009

How to promote your business using Facebook

http://blog.wahidqazi.com/how-to-promote-your-business-using-facebook/
//
It would be difficult not to notice the astonishing growth of Facebook over the last few months. Facebook now has 31 million members across the world and its growth has been so large that several people are talking of it as the new Microsoft.

Where there are members there is the potential to get customers, promote your business and drive traffic to your site or eBay listings. After playing around with Facebook over the last few months, I have come up with a list of ways in which it can be used to your business.

Connect with your business contacts

It is possible that your colleagues and business contacts are on Facebook already. Invite them to become your friends and join your company’s professional network (if you have one – see below). Facebook is a lot more friendly and interactive environment than other social networks like Linkedin and can be used to form closer bonds with your contacts.

Build a profile for your company

To create a grip on Facebook, create a profile for your company and a company network. This will let you to do the following things:

* Ask your business colleagues, and customers to become your friends, creating a facebook network around your business.
* Make postings which will appear in your facebook friend’s newsfeeds. These can be about special offers and company news such as job postings.
* List your items in the facebook marketplace (see below)

Promote your Blog

If you have a company or personal blog, this can be imported into your facebook notes. Your posting will then appear in your newsfeed and that of your friends.

Facebooks notes settings can be accessed from the applications menu in the LHS of your profile page.

List your items in the marketplace

Facebook has a marketplace where items can be listed for sale. This is free and could be used promote items for sale on your website or eBay. Products such as Ztail, make listing items on facebook marketplace easy.

Write an Facebook application

Finally, if you think that there is a real opportunity for your business on Facebook, you should look into developing an application. Applications can help you develop friends and drive traffic to your website. Last.fm were one of the first companies to boost their business through a facebook application.

The sign the Facebook is a force to be reckoned with is that there are facebook only businesses developing. An example of a business which uses facebook is Social flowers, which enables facebook members to send each other flowers.

8 December 2009

Mobile marketing

Social media is preferred to mobile marketing by many companies as a method of engaging with customers, new research shows.

A study by internet marketing and e-commerce information group Econsultancy, conducted in association with digital agency cScape, says that social networking websites like Facebook are proving popular web marketing tools for businesses.

Dubbed the fourth Annual Online Customer Engagement Report, the survey indicates that firms' presence on social networks has almost doubled from 23 to 44 per cent year-on-year.

Furthermore, usage of microblogging portal Twitter has gone up from seven to 35 per cent over the last 12-month period. Meanwhile, 11 per cent of businesses said they plan to invest significantly in the mobile channel.

A statement from Econsultancy suggests this lower interest in mobile marketing comes "despite increased use of smartphones and the mobile internet".

Earlier this week, bigmouthmedia's 2010 Travel Report revealed that online marketing will make up more than 50 per cent of travel companies' overall advertising spend next year.
http://www.directnews.co.uk/news/online-marketing/social-networking/firms-choose-social-media-over-mobile-marketing--$1345045.htm

ESOMAR Global Healthcare 2010

Global Healthcare 2010
Trends and Innovation Booster
New York / 28 February - 2 March
//
The Global Healthcare sector has historically been fairly resilient to recessions, but it is not ‘recession proof’. The long-term prospects for the sector are good, as strong growth in emerging markets, an ageing population, and growing levels of lifestyle-related chronic diseases in the developed world drive demand. However, the industry dynamics are fundamentally changing. For instance: the application of Web 2.0 technologies and new marketing strategies are transforming the world of care delivery worldwide.

The ESOMAR Global Healthcare 2010 conference focuses on innovation, market trends, and the role of research as the catalyst of this evolution.
//

4 December 2009

Quantitative Methods in the Social Sciences

“Call for Participants” for the Quantitative Methods in the Social Sciences 2 (QMSS 2) Summer Schools in 2010, which is also available at

http://www.ccsr.ac.uk/qmss/summer/2010Call.shtml


and will soon also be available at

http://www.esf.org/index.php?id=4858.

Special issue in European Planning Studies Spatial planning and place branding: rethinking relations and synergies

Introduction:  Kristof Van Assche, Raoul Beunen and Eduardo Oliveira  Rethinking planning-branding relations: an introduction . https:...