4 November 2009

EMAC McKinsey Marketing Dissertation Award

new generation of marketing experts is developing the theories and tools that will shape the future of our field. The Marketing Dissertation Award, initiated by EMAC and McKinsey & Company, recognizes and encourages this emerging talent. In addition to receiving a cash prize, finalists have a chance to present their work at the EMAC conference 2010.

This distinguished award was presented for the first time on May 29 at the EMAC conference in Nantes. The winner of the 2009 EMAC McKinsey Marketing Dissertation Award was Lien Lamey, for the dissertation she submitted to Catholic University Leuven, “The Private-Label Nightmare: Can National Brands Ever Wake Up?” Read more …

Increase the reach of your dissertation – apply for the Marketing Dissertation Award.