26 October 2009

Netnography


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Explores the discipline of 'Netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online. This book surveys the research on online cultures and communities, focusing on the methods used to study them. It is suitable for researchers and students in social sciences.
http://www.esomar.org/index.php/online-research-09-programme.html