13 October 2009

Location branding: A study of the branding practices of 12 English cities.

Hankinson, Graham
Source: Journal of Brand Management; Nov2001, Vol. 9 Issue 2, p127, 16p, 2 charts

Presents information on a study which explored the role played by branding in marketing geographic locations in Great Britain. Definitions of a brand; Perspectives on location branding; Discussion on the administrative overlap in describing and defining geographic areas or spaces; Role of branding in local authorities; Factors affecting successful branding of locations.