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Showing posts from October, 2009

Findings from the Ultimate Twitter Study

We invited members of our online research community, who use Twitter, to take part in this Twitter study and promote it to their followers and friends, on Twitter as well as on other social media. In total 620 tweeters from all over the world took part in the study. And it were the ‘real’ users of the platform as they do 17 tweets a day and are on Twitter for 14 months (on average).

The fully ‘fused’ research study, of which results could be followed in real-time on www.ultimatetwitterstudy.com, consisted out of three main parts that cover the full range of opportunities to conduct market research on Twitter:

1/ Discussions with users of the social media platform via their answers on the tweet/question of the day (during 2 weeks) and 10 in-depth ‘twinterviews’ (consisting of 15 tweets/questions) via the direct messaging system of the platform.

2/ A quantitative profiling survey among the followers of the account we made for the study and their friends.

3/ An observation of what our follow…

Target Group Index: Marktest

De acordo com os resultados do estudo Target Group Index (TGI) da Marktest, 26% dos portugueses tendem a concordar com a frase 'Penso que as marcas conhecidas são melhores.

http://www.marktest.com/wap/a/n/id~143f.aspx

Netnography

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Explores the discipline of 'Netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online. This book surveys the research on online cultures and communities, focusing on the methods used to study them. It is suitable for researchers and students in social sciences.
http://www.esomar.org/index.php/online-research-09-programme.html

National Geographic: 133 Places Rated

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85 Fjords Region, Norway

81 Kootenay/Yoho National Parks, British Columbia

80 Gaspé Peninsula, Quebec

80 South Island, New Zealand

79 Ancient Kyoto, Japan

78 Vermont, U.S.

78 Slovenia

78 Kakadu National Park, Australia

78 Medieval Granada and the Alhambra, Spain

77 Bavarian Alps, Germany

77 Columbia Gorge Region, Oregon-Washington, U.S.

77 Yorkshire Dales, England, United Kingdom

77 Scottish Highlands, United Kingdom

77 Torres del Paine, Chile

76 Berkshires, Massachusetts, U.S.

76 Douro Valley, Portugal

Source: http://traveler.nationalgeographic.com/2009/11/destinations-rated/list-text

About Geotourism

Chaos in my Network

Network and Special events in cities: The case of Guimarães (?)

or

Network and Place Marketing: The Case of Minho (?)
And Slovenia? I can do something about Slovenia in the future with this - ????( many ? in my mind)

Network Cities: Creative Urban Agglomerations for the 21st Century

I Need this paper. Anyone please?: eduardo.hsoliveira@gmail.com
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Network Cities: Creative Urban Agglomerations for the 21st Century
David F. Batten - Urban Studies, Vol. 32, No. 2, 313-327 (1995)

Department of Infrastructure and Planning, Royal Institute of
Technology, S-100 44 Stockholm, Sweden

The global economy is nurturing an innovative class of polycentric
urban configurations: network cities. A network city evolves when two
or more previously independent cities, potentially complementary in
function, strive to cooperate and achieve significant scope economies
aided by fast and reliable corridors of transport and communications
infrastructure. Creative network cities place a higher priority on
knowledge-based activities like research, education and the creative
arts. The cooperative mechanisms may resemble those of inter-firm
networks in the sense that each urban player stands to benefit from
the synergies of interactive growth via reciprocity, knowledge
exchange and unexpected creativity. Two…

World Business Dialogue

On March 17th and 18th, 2010, the University of Cologne will once again host the internationally renowned, largest student-run business convention – the World Business Dialogue (WBD) for the 13th time. ...Outstanding leaders from business, politics, and science will meet with 300 enthusiastic international students to discuss the opportunities and challenges that emerge from the global financial and economic crisis, under the topic “Crisis Demands: A Call for True Sustainability”. At the World Business Dialogue, you will have the unique opportunity to develop optimistic solutions to deal with the demanding subject matter within workshops and panel-discussions.

Aside from the two convention days and the Career Fair—the most exclusive recruiting event in Germany—we offer you an extraordinary supporting program during your stay. It takes place the day before and the day after the convention and includes multiple cultural highlights, selected company visits, and the possibility to explore …

Chaotic Social Networks

From Susan Boyle to the Iranian election, online Social Media has had an enormous effect on society. Web driven Social Networks can make Gods out of mortals; influence world leaders and slay mighty brands with startling speed.

Moreover, this all seems to happen unpredictably, almost violently as if an entire placid lake immediately erupts into an enormous geyser, irregularly but repeatedly.

What makes Social Media so different from anything we’ve seen before? The answer is Chaos.

The chaotic nature of networks can be frustrating, because it confounds the linear, correlated way we have learned to look at the world. However, as I think you’ll see, it’s worth a little effort. Chaos is why Social Networks can grow so quickly and why they confound conventional business thinking.

As publishers, marketers and users, we can benefit greatly if we understand how to make some order out of chaotic Social Networks.

Search: http://www.digitaltonto.com/2009/chaotic-social-networks/

Location branding: A study of the branding practices of 12 English cities.

Hankinson, Graham
Source: Journal of Brand Management; Nov2001, Vol. 9 Issue 2, p127, 16p, 2 charts

Presents information on a study which explored the role played by branding in marketing geographic locations in Great Britain. Definitions of a brand; Perspectives on location branding; Discussion on the administrative overlap in describing and defining geographic areas or spaces; Role of branding in local authorities; Factors affecting successful branding of locations.

http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=6938175&site=ehost-live&scope=site

Networks and Special Events in Cities The case of Guimarães

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Master Thesis - Networks and Special Events in Cities: The case of Guimarães. Oliveira, Eduardo (2009)

Resumo

“Globalization has increased global shifts of resources, capital and people, and has intensified the competition among cities for attention, influence, markets, investments, businesses, visitors, talents and significant events” (Zhang and Zhao, 2009: 1). As cidades competem entre si no sentido de obterem ganhos de notoriedade da sua imagem e assim canalizarem investimentos, novas funções, turistas, conhecimento, criatividade, capital humano para o seu espaço geográfico. Neste contexto de city branding, é objectivo deste trabalho de investigação entender o papel do network organizacional nas cidades tendo particular atenção aos eventos especiais de carácter duradouro que algumas cidades conseguem organizar. O networks é um fenómeno que tem vindo a ganhar atenção literária, essencialmente na segunda metade dos anos 80 do século XX, sendo que tem vindo a acompanhar e a alargar o s…

New answers for the future of consumption

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Social Network Research

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Social Network Research


Alink to an article and interview I did with Dan Shapero at LinkedIn and Sean Bruich at Facebook today. It is in this months’ Research World Magazine. If you plan to Be at ESOMAR Online in Chicago in three weeks I’ll also be hosting a key note panel discussion with both of them there.

@TomHCAnderson

Improve your consumer experience by using flowers

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Source: Mojet and co-workers from Wageningen University’s Centre for Innovative Consumer Studies @ http://www.baqmar.be/?p=2890
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Improve your consumer experience by using flowers
Monday, October 5th, 2009 by Wim Hamaekers

The university of Wageningen conducted a nice piece of research on the impact of flowers on people’s mood.

If you want to give a boost to the consumer experience in your restaurant, hotel, bank a selection of some nice flowers can help.

Read the rest of this entry »

Flowers Make You Feel Good

September 2009 - Dutch sensory and consumer research experts ascertain the psychological influences of cut flowers on people.

Using so-called “mood rooms”, researchers from Wageningen University’s Centre for Innovative Consumer Studies, a European Sensory Network member, have delved into the question whether and in what manner flowers influence people’s moods and perceptions. At the behest of the Dutch Horticultural Marketing Board, they examined how various flower arrangements are dir…

Intra-organizational learning networks within knowledge-intensive learning environments

M. Skerlavaja, V. Dimovskia, A. Mrvarb and M. Pahor

Faculty of Economics, University of Ljubljana, Slovenia;
Faculty of Social Sciences, University of Ljubljana, Slovenia

(Received 23 January 2008; final version received 5 May 2008)
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Organizational learning contributes to organizational performance. One research
question that remains inadequately explained is how learning occurs. Can it be
explained by using the acquisition or participation perspectives? Or is there a need for some other view? This paper suggests that learning networks form an important
learning environment for knowledge transfer. A case study of a software development
and business consulting company is used to test the network perspective on intraorganizational learning. Both exploratory and confirmatory social network analysis of a learning network within the IT company are used to establish learning patterns within organizations. Learning needs to be seen as both participation in communities of practice and a flow of pre…