30 October 2009

Findings from the Ultimate Twitter Study

We invited members of our online research community, who use Twitter, to take part in this Twitter study and promote it to their followers and friends, on Twitter as well as on other social media. In total 620 tweeters from all over the world took part in the study. And it were the ‘real’ users of the platform as they do 17 tweets a day and are on Twitter for 14 months (on average).

The fully ‘fused’ research study, of which results could be followed in real-time on www.ultimatetwitterstudy.com, consisted out of three main parts that cover the full range of opportunities to conduct market research on Twitter:

1/ Discussions with users of the social media platform via their answers on the tweet/question of the day (during 2 weeks) and 10 in-depth ‘twinterviews’ (consisting of 15 tweets/questions) via the direct messaging system of the platform.

2/ A quantitative profiling survey among the followers of the account we made for the study and their friends.

3/ An observation of what our followers share on Twitter in order to enrich our findings. The Twitter API was used to download the tweets from the site; text mining software for conducting the analysis. In total, more than 52.000 tweets were gathered! As a last step, we discussed the results of the study with some experts via an online discussion group.

Some of the key findings of the study:
http://blog.insites.be/?p=1208

28 October 2009

Target Group Index: Marktest

De acordo com os resultados do estudo Target Group Index (TGI) da Marktest, 26% dos portugueses tendem a concordar com a frase 'Penso que as marcas conhecidas são melhores.

http://www.marktest.com/wap/a/n/id~143f.aspx

26 October 2009

Netnography


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Explores the discipline of 'Netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online. This book surveys the research on online cultures and communities, focusing on the methods used to study them. It is suitable for researchers and students in social sciences.
http://www.esomar.org/index.php/online-research-09-programme.html

23 October 2009

National Geographic: 133 Places Rated


85 Fjords Region, Norway

81 Kootenay/Yoho National Parks, British Columbia

80 Gaspé Peninsula, Quebec

80 South Island, New Zealand

79 Ancient Kyoto, Japan

78 Vermont, U.S.

78 Slovenia

78 Kakadu National Park, Australia

78 Medieval Granada and the Alhambra, Spain

77 Bavarian Alps, Germany

77 Columbia Gorge Region, Oregon-Washington, U.S.

77 Yorkshire Dales, England, United Kingdom

77 Scottish Highlands, United Kingdom

77 Torres del Paine, Chile

76 Berkshires, Massachusetts, U.S.

76 Douro Valley, Portugal

Source: http://traveler.nationalgeographic.com/2009/11/destinations-rated/list-text

About Geotourism

http://www.nationalgeographic.com/travel/sustainable/about_geotourism.html

Chaos in my Network

Network and Special events in cities: The case of Guimarães (?)

or

Network and Place Marketing: The Case of Minho (?)
And Slovenia? I can do something about Slovenia in the future with this - ????( many ? in my mind)

21 October 2009

Network Cities: Creative Urban Agglomerations for the 21st Century

I Need this paper. Anyone please?: eduardo.hsoliveira@gmail.com
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Network Cities: Creative Urban Agglomerations for the 21st Century
David F. Batten - Urban Studies, Vol. 32, No. 2, 313-327 (1995)

Department of Infrastructure and Planning, Royal Institute of
Technology, S-100 44 Stockholm, Sweden

The global economy is nurturing an innovative class of polycentric
urban configurations: network cities. A network city evolves when two
or more previously independent cities, potentially complementary in
function, strive to cooperate and achieve significant scope economies
aided by fast and reliable corridors of transport and communications
infrastructure. Creative network cities place a higher priority on
knowledge-based activities like research, education and the creative
arts. The cooperative mechanisms may resemble those of inter-firm
networks in the sense that each urban player stands to benefit from
the synergies of interactive growth via reciprocity, knowledge
exchange and unexpected creativity. Two case studies are discussed
briefly—Randstad Holland and Kansai, Japan. Since much of their future
dynamism may rely upon transnational human resources, it is foreseen
that more network cities will transcend national borders during the
next millennium.

Urban Studies, Vol. 32, No. 2, 313-327 (1995)

World Business Dialogue

On March 17th and 18th, 2010, the University of Cologne will once again host the internationally renowned, largest student-run business convention – the World Business Dialogue (WBD) for the 13th time. ...Outstanding leaders from business, politics, and science will meet with 300 enthusiastic international students to discuss the opportunities and challenges that emerge from the global financial and economic crisis, under the topic “Crisis Demands: A Call for True Sustainability”. At the World Business Dialogue, you will have the unique opportunity to develop optimistic solutions to deal with the demanding subject matter within workshops and panel-discussions.

Aside from the two convention days and the Career Fair—the most exclusive recruiting event in Germany—we offer you an extraordinary supporting program during your stay. It takes place the day before and the day after the convention and includes multiple cultural highlights, selected company visits, and the possibility to explore the infamous nightlife of Cologne.

The individual selection of the student participants will be based on your application. The application will consist of a “Who Am I” paper, your résumé or CV, and creating two topic-related questions. The “Who Am I” paper should describe who you are, what you study, and why you are interested in the World Business Dialogue. You will also need to create two questions that are related to the topic. These should be questions that you are interested in and would like to see answered during the convention.

The application process will begin on Monday, August 12th, 2009 and will close on Thursday, December 31st, 2009. You will be able to apply online.

For further information please check out our homepage: www.world-business-dialogue.com.
//
http://www.ofw.de/index.php?id=561

18 October 2009

Chaotic Social Networks

From Susan Boyle to the Iranian election, online Social Media has had an enormous effect on society. Web driven Social Networks can make Gods out of mortals; influence world leaders and slay mighty brands with startling speed.

Moreover, this all seems to happen unpredictably, almost violently as if an entire placid lake immediately erupts into an enormous geyser, irregularly but repeatedly.

What makes Social Media so different from anything we’ve seen before? The answer is Chaos.

The chaotic nature of networks can be frustrating, because it confounds the linear, correlated way we have learned to look at the world. However, as I think you’ll see, it’s worth a little effort. Chaos is why Social Networks can grow so quickly and why they confound conventional business thinking.

As publishers, marketers and users, we can benefit greatly if we understand how to make some order out of chaotic Social Networks.

Search: http://www.digitaltonto.com/2009/chaotic-social-networks/

13 October 2009

Location branding: A study of the branding practices of 12 English cities.

Hankinson, Graham
Source: Journal of Brand Management; Nov2001, Vol. 9 Issue 2, p127, 16p, 2 charts

Presents information on a study which explored the role played by branding in marketing geographic locations in Great Britain. Definitions of a brand; Perspectives on location branding; Discussion on the administrative overlap in describing and defining geographic areas or spaces; Role of branding in local authorities; Factors affecting successful branding of locations.

http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=6938175&site=ehost-live&scope=site

Networks and Special Events in Cities The case of Guimarães

Master Thesis - Networks and Special Events in Cities: The case of Guimarães. Oliveira, Eduardo (2009)

Resumo

“Globalization has increased global shifts of resources, capital and people, and has intensified the competition among cities for attention, influence, markets, investments, businesses, visitors, talents and significant events” (Zhang and Zhao, 2009: 1). As cidades competem entre si no sentido de obterem ganhos de notoriedade da sua imagem e assim canalizarem investimentos, novas funções, turistas, conhecimento, criatividade, capital humano para o seu espaço geográfico. Neste contexto de city branding, é objectivo deste trabalho de investigação entender o papel do network organizacional nas cidades tendo particular atenção aos eventos especiais de carácter duradouro que algumas cidades conseguem organizar. O networks é um fenómeno que tem vindo a ganhar atenção literária, essencialmente na segunda metade dos anos 80 do século XX, sendo que tem vindo a acompanhar e a alargar o seu âmbito de aplicação. O network em pequenas e médias empresas, organizações industriais, aglomerações regionais, nas estratégias de gestão, no comportamento e mudanças culturais são exemplos de aplicações recentes do network. Contudo, em termos turísticos, na perspectiva do marketing, do city branding, e especificamente em eventos especiais está ainda pouco desenvolvido. Birley et al. (1991: 571) citado por Lynch (2000: 95) refere que uma network densa permite maiores relações de troca de informação e incremento de conhecimento. Entender o network no contexto da organização de eventos especiais como um exponencial de notoriedade e imagem positiva para a cidade, serão os conceitos a relacionar e explorar qualitativamente neste case study, tendo presente a unidade de análise – relacionamento e unidade territorial - a cidade de Guimarães.

Key-words: Networks; Cidades, Relações, Eventos especiais, Guimarães

6 October 2009

New answers for the future of consumption

Social Network Research


Social Network Research


Alink to an article and interview I did with Dan Shapero at LinkedIn and Sean Bruich at Facebook today. It is in this months’ Research World Magazine. If you plan to Be at ESOMAR Online in Chicago in three weeks I’ll also be hosting a key note panel discussion with both of them there.

@TomHCAnderson

5 October 2009

Improve your consumer experience by using flowers


Source: Mojet and co-workers from Wageningen University’s Centre for Innovative Consumer Studies @ http://www.baqmar.be/?p=2890
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Improve your consumer experience by using flowers
Monday, October 5th, 2009 by Wim Hamaekers

The university of Wageningen conducted a nice piece of research on the impact of flowers on people’s mood.

If you want to give a boost to the consumer experience in your restaurant, hotel, bank a selection of some nice flowers can help.

Read the rest of this entry »

Flowers Make You Feel Good

September 2009 - Dutch sensory and consumer research experts ascertain the psychological influences of cut flowers on people.

Using so-called “mood rooms”, researchers from Wageningen University’s Centre for Innovative Consumer Studies, a European Sensory Network member, have delved into the question whether and in what manner flowers influence people’s moods and perceptions. At the behest of the Dutch Horticultural Marketing Board, they examined how various flower arrangements are directly and indirectly perceived and what sorts of influences they exert on different people.

It is generally accepted that flowers have a positive influence on people. There are good reasons why people bring flowers to the sick in order to raise their spirits, or give them as gifts for special occasions, such as birthdays, anniversaries, and other celebrations. Flowers create a pleasant atmosphere not just in the home; they are also used in business environments to create a positive ambience. Up until now, however, there has been virtually no research into the positive affects of flowers.

Dutch researchers took up the challenge. Using a pretence in order to disguise the real purpose of the study, they invited 64 test subjects to a lunch. The subjects were divided into a total of four rooms. The rooms were identical except for the flower decorations. The behaviour of the test subjects was recorded by cameras. After the meal the project leader showed the test subjects photos and asked them to evaluate the characteristics of the people in the photos. This is an established technique that reliably tracks the emotional state of the person evaluating the photo.

A week later the participants came back for a second test. This time the subjects had to complete a memory test: among other things, they were asked to give their general impression of their experience at the first test session, and describe the test room’s features. They were also asked which flowers they thought worked best in particular situations and environs. Finally, 16 subjects were interviewed in depth. They were asked how they had perceived flowers in a variety of situations in which they had been aware that flowers were a part of the surroundings.

Influence on an unconcius level
The experiments showed that at an unconscious level, flowers have a positive influence on the way restaurant-goers perceive each other as well as how enjoyable they remember the restaurant experience to be. People are perceived to be more cheerful, warmer, more enjoyable and accessible in rooms with flower arrangements. They are also perceived as less arrogant, tense, egocentric, shy, suspicious, and moody than when encountered in a room without flowers. When they are in rooms with flowers, people have more of a feeling of well-being than when they are in rooms without flowers. Fresh, well-kept flowers in a restaurant give the impression that the proprietor is taking good care of his guests. However, badly cared-for, wilted flowers will cause the guest to question the restaurant’s quality. Project leader Dr. Jozina Mojet comments that, “Well-cared for vase flowers are an easy but effective way to improve a restaurant’s image.”

This also goes for such business environs as banks and hotel lobbies. It is not the case for train stations and airports which were judged by those questioned as “completely unsuitable for cut flower arrangements”, says the researcher.

Flowers have specific fits
Her conclusion: especially in business environments, it is important that the assortment of flowers be carefully chosen, since it has been shown that particular flower sorts have specific “fits”. For instance, it was found that white lilies and roses were deemed especially suitable as decoration for events in the church or at funerals, whereas large-petal cut vase flowers such as anthurium and cymbidium orchids were preferred for use in hotel lobbies.

The researchers explained that there are essentially three aspects that determine how flowers are perceived and what they mean to the viewer:
1. the person perceiving the flowers
2. the vase flowers (quality, type, etc.)
3. the context or location in which the flowers are presented.

The researcher’s experience is that “End-users have individual backgrounds and at times very divergent tastes, and thus attach different values to vase flowers.” They recommend a marketing approach which is based on the identification and characterisation of various consumer types. Such a basic segmentation of end-user groups can serve as an ideal basis for the development of targeted product and marketing concepts.

1 October 2009

Intra-organizational learning networks within knowledge-intensive learning environments

M. Skerlavaja, V. Dimovskia, A. Mrvarb and M. Pahor

Faculty of Economics, University of Ljubljana, Slovenia;
Faculty of Social Sciences, University of Ljubljana, Slovenia

(Received 23 January 2008; final version received 5 May 2008)
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Organizational learning contributes to organizational performance. One research
question that remains inadequately explained is how learning occurs. Can it be
explained by using the acquisition or participation perspectives? Or is there a need for some other view? This paper suggests that learning networks form an important
learning environment for knowledge transfer. A case study of a software development
and business consulting company is used to test the network perspective on intraorganizational learning. Both exploratory and confirmatory social network analysis of a learning network within the IT company are used to establish learning patterns within organizations. Learning needs to be seen as both participation in communities of practice and a flow of previously acquired knowledge.

http://mihaskerlavaj.files.wordpress.com/2008/11/nile-319204.pdf

Special issue in European Planning Studies Spatial planning and place branding: rethinking relations and synergies

Introduction:  Kristof Van Assche, Raoul Beunen and Eduardo Oliveira  Rethinking planning-branding relations: an introduction . https:...