Showing posts from September, 2009

Networks and Cities: An Information Perspective

M. Rosvall1,2 *, A. Trusina1,2, P. Minnhagen1,2, and K. Sneppen2
1Department of Theoretical Physics, Umeå University, 901 87 Umeå, Sweden
2Nordic Institute of Theoretical Physics (NORDITA), Blegdamsvej 17, Dk 2100, Copenhagen, Denmark †

Received 24 June 2004; published 19 January 2005

Traffic is constrained by the information involved in locating the receiver and the physical distance between sender and receiver. We here focus on the former, and investigate traffic in the perspective of information handling. We replot the road map of cities in terms of the information needed to locate specific addresses and create information city networks with roads mapped to nodes and intersections to links between nodes. These networks have the broad degree distribution found in many other complex networks. The mapping to an information city network makes it possible to quantify the information associated with locating specific addresses.

©2005 The American Physical Society


Viewpoint - Facebook: the future of networking with customers

Ray Poynter, International Journal of Market Research, Vol. 50, No. 1, 2008, pp.11-12

In this Viewpoint article, Ray Poynter looks at the increasing importance of social networking websites. He argues that portals such Facebook could pose a challenge to traditional market research, a fact demonstrated in its simplest form by the opportunities they provide for finding out quick answers to simple questions at low cost. More radically, such sites could result in entirely new ways of working, by allowing researchers to refine the scope of their problem through interaction with actual customers before designing their brief. The flourishing of user groups around any and every topic, such as the one that successfully lobbied for the reintroduction of Cabury's Wispa chocolate bar, also shows that the way brands communicate with consumers is changing, and brand owners may have to give up some control to customers if they are to flourish in the new digital environment.

What is the Tipping Point?

Searched @ Thiago Brito
1. What is The Tipping Point about?

It's a book about change. In particular, it's a book that presents a new way of understanding why change so often happens as quickly and as unexpectedly as it does. For example, why did crime drop so dramatically in New York City in the mid-1990's? How does a novel written by an unknown author end up as national bestseller? Why do teens smoke in greater and greater numbers, when every single person in the country knows that cigarettes kill? Why is word-of-mouth so powerful? What makes TV shows like Sesame Street so good at teaching kids how to read? I think the answer to all those questions is the same. It's that ideas and behavior and messages and products sometimes behave just like outbreaks of infectious disease. They are social epidemics. The Tipping Point is an examination of the social epidemics that surround us.

2. What does it mean to think about life as an epidemic? Why does thinking in terms of epide…

The Amazing Possibilities of Social Search


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The Amazing Possibilities of Social Search
2009 September 16
tags: Duncan Watts, HITS algorithm, Jon Kleinberg, Network Theory, Page Rank, Search, Social Networks
by Greg

At the intersection of Social Networking and Search is an exciting frontier that is just beginning to be realized. Through more efficient analysis and subsequent comprehension of the relationships between information we will gain a greater understanding of the world around us and interact with it. The implications for both publishers and marketers will be powerful.

The concept of Social Search intuitively makes intuitive sense. We know a lot of people and know that some of them have specific knowledge and wisdom that is useful to us. However, locating the person in our networks with the specific intelligence to aid us in a specific task …

Social Media Measurement Lags Adoption

SEPTEMBER 22, 2009


ROI metrics neglected by most

The vast majority of professionals worldwide are using social technologies for business purposes, according to an August 2009 survey by Mzinga and Babson Executive Education.

Fully 86% of respondents to the survey of professionals from a variety of industries said they had adopted social technologies. Most said they were using the tools for marketing (57%), followed by internal collaboration (39%). Almost three in 10 respondents reported using social technologies for customer service and support.

Business Areas for Which Professionals Worldwide Use Social Media*, August 2009 (% of respondents)

It was more common for professionals to report devoting employees, either full- or part-time, to working on social media initiatives (57% of respondents) than it was to commit budget dollars for social media (40%).

The top way for professionals to implement social applications was integrated w…

The Primal Forces that Drive Social Networks

The world we live




Cultural policy and urban regeneration in Western European cities: lessons from experience, prospects for the future

Author: Beatriz Garciacutea

Journal Local Economy, Volume 19, Issue 4 November 2004 , pages 312 - 326


This paper reviews the uses of cultural policy and planning as tools of urban regeneration in western European cities. Following a brief assessment of the evolution of European cultural policy in recent decades, the paper studies the origins and development of the European City/Capital of Culture programme and explores the experience of cities considered to have succeeded in re-imaging and regenerating themselves through cultural activity and special events. The paper ends with a reflection on the notion of cultural planning and its potential as an integrated alternative to urban cultural policy, and offers recommendations for further development within the UK context.
Keywords: cultural policy; regeneration; city marketing; European City/Capital of Europe; city planning; urban policy