25 June 2009

“Network of Creative Cities”

The UT Austin|Portugal Program, in partnership with Comissão de Coordenação e Desenvolvimento Regional de Lisboa e Vale do Tejo and the City of Lisbon, are proud to present the launch of the “Network of Creative Cities”.

Tuesday, July 7, 2009
Pavilhão de Portugal, Parque das Nações
Lisbon, Portugal

Cities, according to Richard Florida (see http://www.creativeclass.org), are decisive actors in a country’s economy. According to Florida, conglomerates that invest in creativity will be those that, in the big picture of the economy of knowledge, will gain more relevance.

In Portugal, the subject of the creative cities has been drawing more and more attention in many towns and regions. The university of Aveiro is, in fact, organizing a contest of ideas that has drawn multiple teams of high school students (seehttp://cidadescriativas.blogs.sapo.pt/).

This event aims to explore the experiments of the local governments, cultural agents, creative industries and the universities of cities such as Amsterdam, Austin, Barcelona, Helsinki and Lisbon.

See the schedule and register to attend.


18 June 2009

MSI's 2009 Doctoral Dissertation Proposal Competition

August 6rd is the Deadline for Submissions for MSI's
2009 Doctoral Dissertation Proposal Competition

The Marketing Science Institute (MSI) is pleased to announce our annual Alden G. Clayton dissertation proposal competition, designed to identify the best doctoral dissertation proposals on important marketing subjects. Submissions must be received by August 6, 2009. MSI will grant up to five awards, and each winner will receive an unrestricted cash prize of $5,000. Honorable mention awards may also be granted. More information and a list of past winners is available in the awards section of the MSI website at


How to Enter

* The competition is open to doctoral students worldwide. Candidates for the doctorate in marketing and related fields (e.g., psychology, economics, management, strategy, etc.) are eligible. Participation in other grant or award programs does not preclude consideration for this award.

* Submissions in Word or PDF format must be received by August 6, 2009. Submissions received after this date cannot be considered.

* The dissertation must be less than 50% completed at the time of submission. Your thesis advisor/chair must submit a letter approving your submission and certifying that your dissertation was no more than 50% completed at the time of submission.

* Maximum submission length is 25 double-spaced pages, inclusive of all tables/exhibits and references. The first page should be a brief, self-contained summary of the proposal.

* For blind reviewing purposes, remove any identifying information (name, school, etc.) from the proposal. Include a separate Word or PDF document containing detailed contact information for you and your thesis advisor/chair.

* In your proposal, include a brief statement of the problem area to be researched, relevant theory and hypotheses, the methodology and analyses to be employed, and a brief indicative bibliography. Comment also on the managerial relevance of the expected results.

* Winner(s) will be announced in November.

Prominent marketing academics will judge submissions on their potential contribution to business and academia, quality of the conceptual development, feasibility and appropriateness of methodology, and creativity. Research design aspects will play a particularly important role in the evaluation process.

Email submissions to:

Ross Rizley, Research Director
Marketing Science Institute
1000 Massachusetts Avenue
Cambridge, MA 02138 USA
Phone: (617) 491-2060

15 June 2009



he economy is uncertain, marketing budgets are tight, competition is tougher than ever and public trust is fading. Focus is needed on navigating during uncertain times and leading the way.

In economic turmoil the accountability of market research in showing added value and return on investment is key. Implementing new consultancy-based skills in an ethical and creative way is essential.

The ESOMAR CONGRESS explores the challenges ahead for markets, business and society and how research provides ethical, responsible and creative food for thought, recommendations and guidelines to help lead the way for better decisions, better results and a better world.


3 June 2009

Do city marketing para o city branding: na senda de um modelo teórico para o desenvolvimento de uma marca para a cidade


Na presente recensão bibliográfica, procuramos ilucidar o pensamento de pesquisa académica para novas tendências do marketing. Como novas tendências identificamos, entre outras, o place marketing, o city marketing, a construção de marcas para cidades e territórios, estudo e percepção do consumidor perante produtos e serviços, como reage a sua psicologia. Quisemos ir além. Quisemos explorar uma nova tendência, inovador no contexto formativo e territorial. Procuramos relacionar vontades e anseios presentes com desejos e metas futuras, identificamos o city marketing e o city branding. Foi nosso desejo identificar uma temática do marketing que despertasse a nossa base académica do conhecimento geográfico, mantendo o pensamento dinâmico e inovador, quer para produtos, serviços e lugares.
O city marketing tem por objecto de estudo a construção de uma imagem para a cidade, sendo que Kavaratzis (2004, pp.58) diz-nos que é um primeiro passo para o desenvolvimento do “city´s brand”. Kavaratzis (2004) introduz na literatura da especialidade um conceito de apoio à compreensão do marketing para as cidades. Corporate branding, com as necessárias adaptações, aplica-se às cidades e à tentativa dos académicos e marketers em construir uma imagem para a cidade. O city branding pode ser redireccionado para diferentes actividades inerentes ao contemporâneo funcional das cidades, como cultura, desporto, pessoas, investimento. Pode ser visto do ponto de vista académico, político, da gestão e da relevância económica. Neste contexto, pretendemos dissertar sobre estes três conceitos, procurando identificar na literatura o seu fundamento, os precursores, as aplicações, as linhas futuras de investigação. A razão, a justificação, a motivação está no que dissemos anteriormente, abrir a perspectiva pessoal para futuras investigações nesta nova tendência do marketing. Este ensaio desenvolve-se numa perspectiva de dar um enquadramento teórico aos conceitos inerentes ao city marketing e ao city branding, numa perspectiva evolutiva, encerrando com a apresentação de imagens corporativas para cidades e países.

Key words
City marketing; city branding; Corporate branding; Imagem da cidade;

Special issue in European Planning Studies Spatial planning and place branding: rethinking relations and synergies

Introduction:  Kristof Van Assche, Raoul Beunen and Eduardo Oliveira  Rethinking planning-branding relations: an introduction . https:...