4 May 2009

Do city marketing para o city branding

"Do city marketing para o city branding: na senda de um modelo teórico para o desenvolvimento de uma marca para a cidade"

(Soon)

Oliveira, Eduardo (2009)
MsC. Marketing and Strategic Managementm, School of Economics and Management
University of Minho,Braga

Special issue in European Planning Studies Spatial planning and place branding: rethinking relations and synergies

Introduction:  Kristof Van Assche, Raoul Beunen and Eduardo Oliveira  Rethinking planning-branding relations: an introduction . https:...