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Showing posts from April, 2009

Country as brand, product, and beyond: A place marketing and brand management

Country as brand, product, and beyond: A place marketing and brand management...
Philip Kotler; David Gertner
Journal of Brand Management; Apr 2002; 9, 4/5; ABI/INFORM Global pg. 249

Marketing Local Identity

Journal of Urban Design, Vol. 2, No. 1, 1997 35

BILL ERICKSON & MARION ROBERTS

ABSTRACT:

This paper reports on a research project into city identity, city marketing
and the implications for urban design. Identity can refer to those aspects which make a place identifiable, or unique but can also refer to the way individuals or groups identify with a place. A common view today is that uniform concepts of planning and development together with the 'commodification' of places has led to the loss of localized identity. However, it now appears that the increased pressure on city managers to compete for investment and 'market' their locality has led to a renewed interest in local difference. Creating a sense of identity is essential for successfully generating economic activity and urban marketing. The act of identification of and identification with a new place and new life style are important expectations of new and existing residents.
Despite this the promotional material p…

Tourism marketing images of industrial cities

Tourism marketing images of industrial cities

Bill BramwellE-mail The Corresponding Author, a, * and Liz Rawdingb, **

a Principal Lecturer in Tourism, Sheffield Hallam University Totley, Sheffield S17 4AB, UK

b Researcher at the Center for Tourism, Sheffield Hallam University (Totley, Sheffield S17 4AB, UK

Received 12 April 1994;
revised 21 November 1994;
accepted 27 March 1995;
Refereed anonymously Coordinating Editor: Carlton S. Van Doren
Available online 26 February 1999.

Abstract

This paper examines the extent to which, and why, places project either similar or different images in their tourism marketing. Specific consideration is given to the similarities and differences in the place images for tourism marketing used by five old industrial English cities: Birmingham, Bradford, Manchester, Sheffield, and Stoke-on-Trent. It is found that, while there was some standardization in their overall marketing imagery, there were also significant differences. Consideration is also given to some of…

ACR/Sheth Foundation Dissertation Grants for Topics in Cross-Cultural and Public Purpose Consumer Research

2009 ACR/Sheth Foundation Dissertation Grants for Topics in Cross-Cultural
and Public Purpose Consumer Research

1. The purpose of these grants is to support the data collection efforts of new dissertations or those in the preliminary stages of development; awards are designed for dissertation projects initiated in academic year 2008-2009 and designed for completion in 2009-2010.

2. Eligible dissertation topics can deal with any aspect of (1) cross-cultural or global consumer behavior or (2) the public purpose of consumer research, which includes studies of social marketing issues or transformative consumer research as related to individual, family, societal, or ecological well-being. Topics in the public purpose track can range from bright-side issues in consumer behavior (e.g., voluntary simplicity, environmentally efficacious behaviors, healthy eating, possession sharing/communal consumption, household saving and retirement, exercise) to dark-side issues in consumer behavior (e.g., …

"Conscious Capitalism"

Subject: Academic conference on "Conscious Capitalism"

Raj Sisodia and R. Edward Freeman would like to invite business doctoral students to attend the first academic conference on this topic: Conceptualizing Conscious Capitalism® Thursday and Friday, May 28 and 29, 2009 BENTLEY UNIVERSITY Waltham, Massachusetts Building on the resounding success of the first practitioner-centric conference called Catalyzing Conscious Capitalism® in Austin in November 2008, this gathering of thought leaders will lay the intellectual and conceptual foundations of the field, and identify key research questions. It will feature two days of presentations by leading thinkers on the fundamentals of business definition, purpose and stakeholder orientation. The term “conscious capitalism” reflects the fact that more people today are at higher levels of consciousness about themselves and the world around them than ever before. This is due in part to natural evolution, but also to the rapid aging of s…

Tourism marketing images of industrial cities

Bill BramwellE-mail The Corresponding Author, a, * and Liz Rawdingb, **

a Principal Lecturer in Tourism, Sheffield Hallam University Totley, Sheffield S17 4AB, UK

b Researcher at the Center for Tourism, Sheffield Hallam University (Totley, Sheffield S17 4AB, UK

Received 12 April 1994;
revised 21 November 1994;
accepted 27 March 1995;
Refereed anonymously Coordinating Editor: Carlton S. Van Doren
Available online 26 February 1999.

Abstract

This paper examines the extent to which, and why, places project either similar or different images in their tourism marketing. Specific consideration is given to the similarities and differences in the place images for tourism marketing used by five old industrial English cities: Birmingham, Bradford, Manchester, Sheffield, and Stoke-on-Trent. It is found that, while there was some standardization in their overall marketing imagery, there were also significant differences. Consideration is also given to some of the influences shaping the images projected …