Fourth International Conference on
Higher Education Marketing - ICHEM2009
April 1st – 3rd 2009
On behalf of the Academy of Marketing Special Interest Group for the Marketing of Higher Education, all scholars, academics, practitioners and consultants are invited to contribute to the fourth International Conference on Higher Education Marketing (ICHEM). The conference will be held at Minho University, Guimarães, Portugal. The aim of the conference is to strengthen research and practice in higher education from any perspective, country or international aspect. The main theme of the 2009 conference is ‘Research and Practice in Global Higher Education Marketing’ “Global Competitiveness in Higher Education: New marketing challenges”.
Organization: University of Minho - Dep.of Textile Engineering
General chair: Maria da Graça Guedes