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Showing posts from February, 2009

EMAC - 2009 conference, Nantes

After having marked “A pause for thought” in Brighton, how about questioning the long-lasting link between the core disciplines and marketing? Audencia Nantes School of Management will be delighted to welcome you to the French Atlantic Coast for the 38th edition of the Conference.

Marketing and the Core Disciplines: rediscovering references?

Marketing has always been nourished by the conceptual and methodological contribution of the “hard sciences” such as mathematics, as well as the social sciences such as psychology, economics, and sociology. How, in what form, and under which conditions should marketing research continue its dialogue with other disciplines? What assessment can we draw on the influence marketing research has in turn exerted and on the impact it has had on the evolution of knowledge and practices? These questions constitute the extension of the debate which was opened at the Brighton conference on the dangers linked to the hyper-specialisation seen within certain resea…

EMAC job market for researchers

The EMAC launches its job market for researchers (PhDs and PhD candidates, assistant professors, associate and full professors), whose research is concerned with the field of marketing. The main goal is to manage and diffuse the relevant information concerning higher education and research institutions and young researchers in order to lower the cost of creating a good match.

Interested Institutions (universities, research institutions, private companies,...) have the opportunity to post on this web site a brief description of their foreseen opening positions.

Candidates are supposed either to hold a PhD or to be close to defend their PhD dissertation. In order to register candidates should specify the name of their institution, the date of expected graduation, their fields of interest, and a downloadable CV (PDF format), which should include names and addresses of at least three references. Candidates are also expected to post their job market papers and strongly encouraged to build a …

Chief Marketing Officer Institute

Chief Marketing Officer Institute has issued a call for papers for its second volume of the Chief Marketing Officer Journal. Scholars and non-academic specialists who have been researching issues related to executive leadership in the field of marketing are invited to submit their work for review. Submissions will be accepted online at www.ChiefMarketingOfficer.com through Friday, August 7, 2009.

William L. Koleszar
Editor-in-Chief
The Chief Marketing Officer Journal

Third Annual Entrepreneurial Marketing Doctoral Colloquium

*Third Annual Entrepreneurial Marketing Doctoral Colloquium
*August 5-7, 2009

University of Illinois at Chicago
UIC/MEIG Marketing and Entrepreneurship Research Interface Symposium

Entrepreneurial marketing topics are rarely integrated in mainstream marketing doctoral coursework and readings. In 2007, the UIC Institute for Entrepreneurial Studies, E.M. Kauffman Foundation, and American Marketing Association's Marketing-Entrepreneurship SIG invited doctoral students from around the world who were studying marketing and entrepreneurship to attend the UIC Symposium on the Marketing Entrepreneurship Research Interface. Over a dozen doctoral students, many from outside the United States, attended the Symposium held at George Washington University. The success of this event encouraged the Symposium organizers to develop and integrate a special colloquium for the doctoral students at the 2008 Symposium, with a special focus on "International Marketing Entrepreneurship," coordinat…

Houston Conference in Selling and Sales Management

The Houston Conference in Selling and Sales Management is just around the corner, April 2 – 4 at the Hotel Derek, Houston, TX. The program should lead to much stimulating discussion of leading-edge issues in the theory and practice of sales management. Further details are provided below. We hope you will make your arrangements to join us April 2 – 4 in Houston. To view program details please visit

http://www.salesexcellenceinstitute.org/events

PRODUCT DEVELOPMENT AND MANAGEMENT ASSOCIATION (PDMA) Call for 2009

PRODUCT DEVELOPMENT AND MANAGEMENT ASSOCIATION (PDMA) Call for 2009

Dissertation Proposal Competition in New Product Development and Innovation Management

Submission Deadline: April 15, 2009

The Product Development and Management Association (PDMA) announces its call for 2009 doctoral dissertation proposals. The aim of the competition is to foster academic research on innovation and new product development and encourage close ties between the academic and corporate worlds. Applicants may propose research on any aspect of the development, commercialization, or management of new products/services or innovation. Dissertation proposals that cross functional lines, involve multiple research disciplines, or make substantial advancement to our knowledge in the field are particularly encouraged.


Benefits to Winner
Winners of the competition will receive the following benefits:

* A cash award of $2,500.

* Access to the PDMA membership mailing list to collect data.


Deadline

Proposal with letter from t…

What's new about the new economic geography?

P Krugman
Massachusetts Institute of Technology, USA

Abstract

Since 1990 a new genre of research, often described as the 'new economic geography', has emerged. It differs from traditional work in economic geography mainly in adopting a modelling strategy that exploits the same technical tricks that have played such a large role in the 'new trade' and 'new growth' theories; these modelling tricks, while they preclude any claims of generality, do allow the construction of models that - unlike most traditional spatial analysis - are fully general-equilibrium and clearly derive aggregate behaviour from individual maximization. The new work is highly suggestive, particularly in indicating how historical accident can shape economic geography, and how gradual changes in underlying parameters can produce discontinuous change in spatial structure. It also serves the important purpose of placing geographical analysis squarely in the economic mainstream.

http://oxrep.oxfordj…

Tourism in the New Europe. The Challenges and Opportunities of EU Enlargement

Tourism in the New Europe. The Challenges and Opportunities of EU Enlargement

Derek Hall, Melanie Smith & Barbara Marciszweska (Eds) Wallingford, CABI, 2006

Authors: Sheela Agarwal a; Anne-Marie d'Hauteserre b
Affiliations: a Plymouth Business School, University of Plymouth, Plymouth, UK
b Department of Geography, Tourism and Environmental Planning, University of Waikato, Hamilton, New Zealand
DOI: 10.1080/14616680802236410
Publication Frequency: 4 issues per year
Published in: journal Tourism Geographies, Volume 10, Issue 3 August 2008 , pages 403 - 408
Subjects: Social Geography; Tourism & Leisure;

From May 2004 onwards, the European Union (EU) changed significantly to incorporate eight former communist states of Central and Eastern Europe (Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia and Slovenia) and two major Mediterranean island states (Malta and Cyprus), creating profound implications for structural and geographical patterns of European tourism…

Traditions and Trends: A Review of Geographical Scholarship in Tourism

Author: Sanjay K. Nepal a
Affiliation: a Department of Recreation, Park and Tourism Sciences, Texas A&M University, TX, USA
DOI: 10.1080/14616680802643219
Publication Frequency: 4 issues per year
Published in: journal Tourism Geographies, Volume 11, Issue 1 February 2009 , pages 2 - 22
Subjects: Social Geography; Tourism & Leisure;

Abstract

This paper provides an overview of past and current traditions and trends in tourism research conducted by geographers. The paper is divided into three parts. Part One discusses the traditions in geography scholarship, with respect to the era, language and themes of tourism research. The focus in Part Two is on contemporary trends, examining, in particular, papers presented at three annual meetings of the Association of American Geographers (AAG) and several recent volumes of this journal (Tourism Geographies). Part Three outlines emerging trends and the challenges of continuing the geographical traditions. The paper concludes that, just as th…

Racing Cyclists as Sports Tourists

Racing Cyclists as Sports Tourists: The Experiences and Behaviours of a Case Study Group of Cyclists in East Kent, England

Author: C.J. Bull - Chris Bull is Head of the Department of Sport Science, Tourism and Leisure at Canterbury Christ Church University, North Holmes Road, Canterbury, Kent CT1 1QU, UK. Email:
DOI: 10.1080/14775080701400927
Publication Frequency: 4 issues per year
Published in: journal Journal of Sport & Tourism, Volume 11, Issue 3 & 4 August 2006 , pages 259 - 274
Subjects: Sports Tourism; Tourism & Leisure;
Formats available: HTML (English) : PDF (English)
Previously published as: Journal of Sport Tourism (1477-5085, 1029-5399) until 2006

Abstract
What little work exists on cycling tourism tends to be focused entirely on economic impacts with little coverage of the participants themselves and, furthermore, the coverage looks mainly at 'cycling holidays' of one sort or another with day visits and cycle racing being largely ignored. This paper offers a m…

A Gay Tourism Market

Reality or Illusion, Benefit or Burden?

Author: Howard L. Hughes a

Affiliation: a Tourism Management Department, Manchester Metropolitan University, Manchester, England
DOI: 10.1300/J162v05n02_04
Publication Frequency: 4 issues per year
Published in: journal Journal of Quality Assurance in Hospitality & Tourism, Volume 5, Issue 2 - 4 March 2005 , pages 57 - 74

Abstract
There is a commonly held view that gay men, in particular, are frequent and intensive holiday-makers. This is explained by reference to distinctive characteristics relating to income and leisure time and to distinctive values and attitudes. Gay men's travel patterns are believed to be unique and such as to offer good prospects to those, such as tour operators and hoteliers, willing to target this market. The evidence for these beliefs is examined in this article. Many of the assertions are based on limited-coverage survey samples; recent US evidence suggests that the very positive views of the economic status and di…

The Economic Geography of the Tourist Industry

Editors: Keith G. Debbage; Dimitri Ioannides

ISBN: 978-0-415-16412-2 (paperback) 978-0-415-16411-5 (hardback) 978-0-203-39842-5 (electronic)
No. of pages: 342

The Economic Geography of the Tourist Industry bridges the gap between tourism research and economic geography by bringing together leading academics in geography, planning and tourism. The authors explain tourism's definitions and examine whether tourism can be categorized as an industry. They provide detailed analyses of key sectors, such as tour operators, airlines and the hotel industry from a broad international perspective. The book also explores issues such as business cycles, labour dynamics, entrepreneurship and the role of the state in tourism and concludes that the production of tourism-related services has characteristics commonly associated with 'harder' production sectors, such manufacturing and producer services.

THE TOURIST INDUSTRY AND ECONOMIC GEOGRAPHY

Keith G.Debbage and Peter Daniels

Editors: Keith G. Debbage; Dimitri Ioannides
No. of pages: 342

Published in: book The Economic Geography of the Tourist Industry, Volume 1, Part 2 April 1998 , pages 17 - 30

Book Summary

The Economic Geography of the Tourist Industry bridges the gap between tourism research and economic geography by bringing together leading academics in geography, planning and tourism. The authors explain tourism's definitions and examine whether tourism can be categorized as an industry. They provide detailed analyses of key sectors, such as tour operators, airlines and the hotel industry from a broad international perspective. The book also explores issues such as business cycles, labour dynamics, entrepreneurship and the role of the state in tourism and concludes that the production of tourism-related services has characteristics commonly associated with 'harder' production sectors, such manufacturing and producer services.

Tourism in Portugal

Way Out - Tourism Online

A Way Out - Tourism Online was created to disseminate and support the tourism in Portugal and especially to present to our visitors, so continuous and personalized, special offers on accommodation quality.

A Way Out meets a group of experienced professionals in the tourism sector and specialists in technology. We offer the best solutions in a careful and personalized service.

Way Out in finding accommodation at competitive prices where you can make reservations online, informative content on multiple destinations in Portugal mainland and islands, as well as other services: food, events, entertainment, leisure and other, important for the development of national tourism.

We are a young and dynamic team, always ready to help in their choices and decisions.

Higher Education Marketing - ICHEM2009

Fourth International Conference on
Higher Education Marketing - ICHEM2009

April 1st – 3rd 2009
Guimarães
Portugal

On behalf of the Academy of Marketing Special Interest Group for the Marketing of Higher Education, all scholars, academics, practitioners and consultants are invited to contribute to the fourth International Conference on Higher Education Marketing (ICHEM). The conference will be held at Minho University, Guimarães, Portugal. The aim of the conference is to strengthen research and practice in higher education from any perspective, country or international aspect. The main theme of the 2009 conference is ‘Research and Practice in Global Higher Education Marketing’ “Global Competitiveness in Higher Education: New marketing challenges”.

Organization: University of Minho - Dep.of Textile Engineering
General chair: Maria da Graça Guedes

http://ichem2009.det.uminho.pt/

Marketing local identity

Authors:
Bill Erickson a; Marion Roberts a
Affiliation:
a University of Westminster, London, UK

Published in: Journal of Urban Design, Volume 2, Issue 1 February 1997 , pages 35 - 59
Subjects: Design; Urban Design; Human Geography: Urban Studies; Urban Studies: Urban Studies;

Abstract

This paper reports on a research project into city identity, city marketing and the implications for urban design. Identity can refer to those aspects which make a place identifiable, or unique but can also refer to the way individuals or groups identify with a place. A common view today is that uniform concepts of planning and development together with the 'commodification' of places has led to the loss of localized identity. However, it now appears that the increased pressure on city managers to compete for investment and 'market' their locality has led to a renewed interest in local difference. Creating a sense of identity is essential for successfully generating economic activity and u…

Retailing and the Marketing of Urban Places: A UK Perspective

Authors:
Gary Warnaby a; David Bennison b; Barry J. Davies c
Affiliations:
a School of Management, University of Salford, Salford

b Manchester Metropolitan University Business School, Manchester
c Gloucestershire Business School, University of Gloucestershire, Cheltenham, UK

Journal The International Review of Retail, Distribution and Consumer Research, Volume 15, Issue 2 April 2005 , pages 191 - 215

Subjects: Consumer Behaviour; Market Research; Retail Marketing;

Abstract

Notwithstanding the importance of retailing to urban economies, the role of retailing in the marketing of urban places has been an area neglected by both academics and practitioners alike. It is acknowledged that the principles of marketing can be applied (albeit with modification) to the context of urban places. The theoretical implications of this are considered using Corsico's (1993) metaphors of the city as enterprise, market and commodity. Such issues are considered via a survey of place marketing actors within …

Research Symposium on Marketing and Entrepreneurship 2009

UIC Research Symposium on Marketing and Entrepreneurship 2009

6-7 August, Chicago, Illinois
Proposals due March 15, 2009*



Distinguished researchers from around the world present new discoveries and ideas about marketing in entrepreneur-led businesses and new ventures, teaching innovations and discuss the impact of the latest technologies on marketing and entrepreneurship. UIC also publishes a book containing the top academic papers presented at the conference every year and many papers go on to be published in leading entrepreneurship and marketing journals. For information on purchasing
proceedings, please visit http://www.uic.edu/cba/ies/proceedings.html.

Additional illustrative topics to be covered include, but are not limited to: opportunity recognition, entrepreneurial marketing, innovation and creativity in SMEs, teaching at the interface, relationship between market orientation, entrepreneurial orientation and learning orientation, among others.

Please submit a 2-page paper summary/p…

TOURISM ACADEMICS AND TOURISM PRACTITIONERS

TOURISM ACADEMICS AND TOURISM PRACTITIONERS
Carson L.Jenkins

Editors: Richard W. Butler; Douglas G. Pearce
No. of pages: 277

Series: Routledge Advances in Tourism
Published in: Tourism Development
Subject: Tourism;

Book Summary

This work combines a study of contemporary issues in tourism development with a close examination of approaches to tourism research. Looking beyond the much-studied mass tourism industries, leading international academics who are members of the International Academy for the Study of Tourism, explore new issues raised by emerging tourist destinations such as Ghana, Samoa, Vietnam and India's Bhyundar Valley.

A fascinating work, Contemporary Issues in Tourism Development discusses a wide range of topics such as:

* reasons for development
* tourism development as a strategy for urban revitalization
* tourism's links to heritage conservation and regional development
* sustainability and the adverse impacts of development
* cultural considerations and community p…

Signs of the Post-Rural: Marketing Myths of a Symbolic Countryside

Jeffrey Hopkins
1 The University of Western Ontario, London, Ontario, N6A 5C2, Canada

Geography is currently in the midst of reinterpreting the 'rural'. There are calls within tourism studies, rural geography and cultural geography for further investigation into the new meanings represented in rural places, their emergent rural identities, and the need to take postmodernism and the construction of the rural more seriously. This paper presents a critical interpretation of the format, content and signs used to represent, commodify and promote as countryside a landscape adjacent to the eastern coast of Lake Huron in Southwestern Ontario, Canada. Following a brief review of the place promotion literature and the postmodern cultural context of contemporary tourism, the socio-semiotic approach employed in the analysis is explained. Using 210 pieces of printed place promotional material, gathered at tourist information booths along a provincially designated tourist route, the sloga…

Blog de Teoria

O meu novo blog, para me ajudar a sintetizar ideias na área de pesquisa à qual penso dedicar uma boa parte do meu futuro no marketing. Tentarei agregar neste espaço virtual todas as minhas paixões, palavra demasiado forte…ou nem por isso…palavra ideal para me prender e motivar…não vou esquecer a Geografia, o turismo, o marketing, as bicicletas, a estratégia, a Europa de Leste…


http://touristmarketing.blogspot.com/

(por enquanto os textos são apenas abstract´s de papers da especialidade, só de interesse na temática do marketing turístico e intelligence marketing)

Defining the virtual tourist community: implications for tourism marketing

Youcheng Wang, Quaehee Yu and Daniel R. Fesenmaier

National Laboratory for Tourism and e-Commerce, Department of Leisure Studies, University of Illinois at Urbana-Champaign, Champaign, IL 61820, USA

Abstract

The notion of community has been a central element of the Internet since its inception. Though research on virtual communities have been extensive the concept appears to be ill defined and the understanding of members’ needs remains fragmented. The purpose of this article is to identify a theoretical foundation of the concept of a virtual tourist community based upon the core characteristics of a virtual communities and the fundamental needs of community members. Perspectives of how one can define and interpret virtual communities within the tourism industry are discussed and issues related to the functions of virtual communities are explored from the member's viewpoint. Implications are made regarding virtual communities in the travel industry from marketing and design perspecti…

Marketing the competitive destination of the future

Dr Dimitrios Buhalis

Department of Tourism, University of Westminster, 35 Marylebone Road, London, NW1 5LS, UK

Abstract

Destination marketing is increasingly becoming extremely competitive worldwide. This paper explains the destination concept and attempts to synthesise several models for strategic marketing and management of destinations. It provides an overview of several techniques widely used and illustrates examples from around the world. The paper also explains that marketing of destinations should balance the strategic objectives of all stakeholders as well the sustainability of local resources. Destinations need to differentiate their products and develop partnerships between the public and private sector locally in order to co-ordinate delivery. Taking advantage of new technologies and the Internet also enables destinations to enhance their competitiveness by increasing their visibility, reducing costs and enhancing local co-operation. Destination marketing must lead to the opti…

The role and marketing implications of destination images on tourist behavior: The case of northern Portugal

by Kastenholz, Elisabeth, Ph.D., Universidade de Aveiro (Portugal), 2002, 438 pages; AAT 3074014

Abstract (Summary)


The present research work studies the concept, assessment, structure and role of destination image in the context of tourism in rural areas. The perspective is one of marketing, specifically consumer behavior, focusing on tourists' perceptions and evaluations made of the visited rural areas in North Portugal.


A literature review helps understand the particularity of tourism , especially rural tourism , and reflects on the corresponding nature of destination marketing . Also the construct image is discussed. This is based on a literature review of diverse scientific approaches. The discussion of destination image in tourism and leisure research includes definitions, image assessment, image structure and formation, impacts of image on tourist behavior and its role in destination marketing.


Based on this background discussion, a series of hypotheses are advanced. These are …

City Marketing, Image Reconstruction and Urban Regeneration

Ronan Paddison

Department of Geography, University of Glasgow, Glasgow, G12 8QQ, Scotland, UK

Reflecting the new urban entrepreneuralism, city marketing is more than the mere promotion of place, being used in some cities to rebuild and redefine their image, allied to which has been a strategy of targeting specific types of activity which both reflect and bolster the image. Examining the experience of Glasgow, this paper focuses on the implications raised by the use of such marketing techniques, showing that they have social and political implications which practice tends to overlook.

http://usj.sagepub.com/cgi/content/abstract/30/2/339

Tourism as a sustainable livelihood strategy

Teresa C.H. Taoa,
Geoffrey Wallb,
aDepartment of Geography, University of Hong Kong, Pokfulam Road, Hong Kong
bDepartment of Geography, University of Waterloo, 200 University Avenue West,


Abstract

Sustainable development and its derivative, sustainable tourism, have both conceptual and practical deficiencies that have frustrated their application. A sustainable livelihoods approach is introduced as being more practical, especially in the common situation in which communities and individuals sustain themselves by multiple activities rather than discrete jobs. When tourism is introduced into a community, it is important that it complements rather than displaces existing activities. A case study is presented of an aboriginal community in Taiwan to illustrate the links between tourism and other livelihood strategies.

Keywords: Sustainable development; Sustainable tourism; Sustainable livelihoods; Aboriginal communities; Taiwan

Article Outline

1. Introduction
2. Sustainable livelihoods
3. Research…

Customer Satisfaction in the Tourist Industry

A Case Study of Visitors to New Zealand
Peter J. Danaher
Department of Marketing at the University of Auckland in New Zealand

Nicole Arweiler
Department of Marketing at the University of Auckland in New Zealand
Although research in customer satisfaction and service quality has increased enormously in the past 10 years, little of this research has focused on the tourist industry. A survey instrument was developed that identified four primary components of a tourist's vacation: transportation, accommodation, outdoor activities, and attractions. Tourists were inter viewed at Auckland International Airport before leaving New Zealand. They rated their satisfaction with each of the four components and various subcomponents. Multiple regres sion results showed that satisfaction with accommodation, outdoor activities, and attrac tions has the strongest impact on overall satisfaction with the holiday, while only satisfac tion with outdoor activities affects the likelihood of recommending New Z…

Evaluating the use of the Web for tourism marketing: a case study from New Zealand

Bill Doolin
Lois Burgess
and
Joan Cooper

Available online 7 May 2002.

Abstract

The information-intensive nature of the tourism industry suggests an important role for the Internet and Web technology in the promotion and marketing of destinations. This paper uses the extended Model of Internet Commerce Adoption to evaluate the level of Web site development in New Zealand's Regional Tourism Organisations. The paper highlights the utility of using interactivity to measure the relative maturity of tourism Web sites.

Article Outline

1. Introduction
2. The extended model of Internet commerce adoption
3. Evaluating the results
4. Discussion

Ligação:

http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6V9R-45S9BXY-5&_user=10&_rdoc=1&_fmt=&_orig=search&_sort=d&view=c&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=2772fec2215294817667102bdf186af1