27 February 2009

EMAC - 2009 conference, Nantes

After having marked “A pause for thought” in Brighton, how about questioning the long-lasting link between the core disciplines and marketing? Audencia Nantes School of Management will be delighted to welcome you to the French Atlantic Coast for the 38th edition of the Conference.

Marketing and the Core Disciplines: rediscovering references?

Marketing has always been nourished by the conceptual and methodological contribution of the “hard sciences” such as mathematics, as well as the social sciences such as psychology, economics, and sociology. How, in what form, and under which conditions should marketing research continue its dialogue with other disciplines? What assessment can we draw on the influence marketing research has in turn exerted and on the impact it has had on the evolution of knowledge and practices? These questions constitute the extension of the debate which was opened at the Brighton conference on the dangers linked to the hyper-specialisation seen within certain research areas in marketing, and on the increasing gap between economic and social considerations and the preoccupations of researchers

Can 'applied' disciplines in the framework of a widened dialogue be the answer to the debate on the reform of marketing? Can this notion help to re-establish the place marketing deserves within society and the corporate world? This is the main issue to be addressed at the 2009 conference.

EMAC job market for researchers

The EMAC launches its job market for researchers (PhDs and PhD candidates, assistant professors, associate and full professors), whose research is concerned with the field of marketing. The main goal is to manage and diffuse the relevant information concerning higher education and research institutions and young researchers in order to lower the cost of creating a good match.

Interested Institutions (universities, research institutions, private companies,...) have the opportunity to post on this web site a brief description of their foreseen opening positions.

Candidates are supposed either to hold a PhD or to be close to defend their PhD dissertation. In order to register candidates should specify the name of their institution, the date of expected graduation, their fields of interest, and a downloadable CV (PDF format), which should include names and addresses of at least three references. Candidates are also expected to post their job market papers and strongly encouraged to build a personal web page.

26 February 2009

Chief Marketing Officer Institute

Chief Marketing Officer Institute has issued a call for papers for its second volume of the Chief Marketing Officer Journal. Scholars and non-academic specialists who have been researching issues related to executive leadership in the field of marketing are invited to submit their work for review. Submissions will be accepted online at www.ChiefMarketingOfficer.com through Friday, August 7, 2009.

William L. Koleszar
Editor-in-Chief
The Chief Marketing Officer Journal

Third Annual Entrepreneurial Marketing Doctoral Colloquium

*Third Annual Entrepreneurial Marketing Doctoral Colloquium
*August 5-7, 2009

University of Illinois at Chicago
UIC/MEIG Marketing and Entrepreneurship Research Interface Symposium

Entrepreneurial marketing topics are rarely integrated in mainstream marketing doctoral coursework and readings. In 2007, the UIC Institute for Entrepreneurial Studies, E.M. Kauffman Foundation, and American Marketing Association's Marketing-Entrepreneurship SIG invited doctoral students from around the world who were studying marketing and entrepreneurship to attend the UIC Symposium on the Marketing Entrepreneurship Research Interface. Over a dozen doctoral students, many from outside the United States, attended the Symposium held at George Washington University. The success of this event encouraged the Symposium organizers to develop and integrate a special colloquium for the doctoral students at the 2008 Symposium, with a special focus on "International Marketing Entrepreneurship," coordinated by the Swedish Business School at Örebro University. The 2008 Colloquium was extremely successful, leading to a 2009 colloquium.

*Contact Glenn Omura at omura@msu.edu for nomination/application
information.

Houston Conference in Selling and Sales Management

The Houston Conference in Selling and Sales Management is just around the corner, April 2 – 4 at the Hotel Derek, Houston, TX. The program should lead to much stimulating discussion of leading-edge issues in the theory and practice of sales management. Further details are provided below. We hope you will make your arrangements to join us April 2 – 4 in Houston. To view program details please visit

http://www.salesexcellenceinstitute.org/events

PRODUCT DEVELOPMENT AND MANAGEMENT ASSOCIATION (PDMA) Call for 2009

PRODUCT DEVELOPMENT AND MANAGEMENT ASSOCIATION (PDMA) Call for 2009

Dissertation Proposal Competition in New Product Development and Innovation Management

Submission Deadline: April 15, 2009

The Product Development and Management Association (PDMA) announces its call for 2009 doctoral dissertation proposals. The aim of the competition is to foster academic research on innovation and new product development and encourage close ties between the academic and corporate worlds. Applicants may propose research on any aspect of the development, commercialization, or management of new products/services or innovation. Dissertation proposals that cross functional lines, involve multiple research disciplines, or make substantial advancement to our knowledge in the field are particularly encouraged.


Benefits to Winner
Winners of the competition will receive the following benefits:

* A cash award of $2,500.

* Access to the PDMA membership mailing list to collect data.


Deadline

Proposal with letter from the committee chair must be received no later than April 15, 2009.


Address

Send proposals to Prof. Rebecca J. Slotegraaf, PDMA Dissertation
Competition Chair, at
rslotegr@indiana.edu

25 February 2009

What's new about the new economic geography?

P Krugman
Massachusetts Institute of Technology, USA

Abstract

Since 1990 a new genre of research, often described as the 'new economic geography', has emerged. It differs from traditional work in economic geography mainly in adopting a modelling strategy that exploits the same technical tricks that have played such a large role in the 'new trade' and 'new growth' theories; these modelling tricks, while they preclude any claims of generality, do allow the construction of models that - unlike most traditional spatial analysis - are fully general-equilibrium and clearly derive aggregate behaviour from individual maximization. The new work is highly suggestive, particularly in indicating how historical accident can shape economic geography, and how gradual changes in underlying parameters can produce discontinuous change in spatial structure. It also serves the important purpose of placing geographical analysis squarely in the economic mainstream.

http://oxrep.oxfordjournals.org/cgi/content/abstract/14/2/7

17 February 2009

Tourism in the New Europe. The Challenges and Opportunities of EU Enlargement

Tourism in the New Europe. The Challenges and Opportunities of EU Enlargement

Derek Hall, Melanie Smith & Barbara Marciszweska (Eds) Wallingford, CABI, 2006

Authors: Sheela Agarwal a; Anne-Marie d'Hauteserre b
Affiliations: a Plymouth Business School, University of Plymouth, Plymouth, UK
b Department of Geography, Tourism and Environmental Planning, University of Waikato, Hamilton, New Zealand
DOI: 10.1080/14616680802236410
Publication Frequency: 4 issues per year
Published in: journal Tourism Geographies, Volume 10, Issue 3 August 2008 , pages 403 - 408
Subjects: Social Geography; Tourism & Leisure;

From May 2004 onwards, the European Union (EU) changed significantly to incorporate eight former communist states of Central and Eastern Europe (Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia and Slovenia) and two major Mediterranean island states (Malta and Cyprus), creating profound implications for structural and geographical patterns of European tourism development. Comprising of a collection of edited chapters, this book is born out of EU enlargement. It aims to first examine in each of the new member states and accession candidates, current trends and patterns of tourism development and the impacts that EU accession is likely to create and, secondly, 'to set the tourism characteristics of individual accession and candidate countries within a wider European context' (p. xv). This is achieved through the inclusion of three types of chapters - contextual perspectives, sub-regional overviews and country discussions. Together, these provide background discussions of the new member states and their tourism characteristics and trends, evaluations of a specific tourism theme that is relevant to each country, whilst at the same time articulating the relationship between each of the countries' tourism development and EU accession processes.

Traditions and Trends: A Review of Geographical Scholarship in Tourism

Author: Sanjay K. Nepal a
Affiliation: a Department of Recreation, Park and Tourism Sciences, Texas A&M University, TX, USA
DOI: 10.1080/14616680802643219
Publication Frequency: 4 issues per year
Published in: journal Tourism Geographies, Volume 11, Issue 1 February 2009 , pages 2 - 22
Subjects: Social Geography; Tourism & Leisure;

Abstract

This paper provides an overview of past and current traditions and trends in tourism research conducted by geographers. The paper is divided into three parts. Part One discusses the traditions in geography scholarship, with respect to the era, language and themes of tourism research. The focus in Part Two is on contemporary trends, examining, in particular, papers presented at three annual meetings of the Association of American Geographers (AAG) and several recent volumes of this journal (Tourism Geographies). Part Three outlines emerging trends and the challenges of continuing the geographical traditions. The paper concludes that, just as the discipline of geography is vibrant today, so is the sub-discipline of tourism geography. Geographers are continuing the tradition to address very complex, diverse and dynamic issues about tourism relevant to the scientific community and society at large.

Keywords: Geographical scholarship; research traditions; tourism themes; language; future trends

15 February 2009

Racing Cyclists as Sports Tourists

Racing Cyclists as Sports Tourists: The Experiences and Behaviours of a Case Study Group of Cyclists in East Kent, England

Author: C.J. Bull - Chris Bull is Head of the Department of Sport Science, Tourism and Leisure at Canterbury Christ Church University, North Holmes Road, Canterbury, Kent CT1 1QU, UK. Email:
DOI: 10.1080/14775080701400927
Publication Frequency: 4 issues per year
Published in: journal Journal of Sport & Tourism, Volume 11, Issue 3 & 4 August 2006 , pages 259 - 274
Subjects: Sports Tourism; Tourism & Leisure;
Formats available: HTML (English) : PDF (English)
Previously published as: Journal of Sport Tourism (1477-5085, 1029-5399) until 2006

Abstract
What little work exists on cycling tourism tends to be focused entirely on economic impacts with little coverage of the participants themselves and, furthermore, the coverage looks mainly at 'cycling holidays' of one sort or another with day visits and cycle racing being largely ignored. This paper offers a modest attempt at redressing this imbalance by examining the travel behaviour of a small group of racing cyclists in East Kent together with their attitudes towards place and environment and their socio-economic and demographic profile. The work is part of a broader study concerned with cycle tourism and, more generally, sports tourist typologies and is also designed to explore various ideas underpinning the 'sports tourism participation model' outlined in Weed & Bull (2004). The paper shows that the cyclists constitute an important group of sports tourists, in terms of their overall travel patterns and related behaviour and motivations. As sports tourists, both the importance of the activity and the level of participation is high and thus they can be located towards the driven end of the sports tourism participation model.

Keywords: Sports Tourism; Cycle Tourism

A Gay Tourism Market

Reality or Illusion, Benefit or Burden?

Author: Howard L. Hughes a

Affiliation: a Tourism Management Department, Manchester Metropolitan University, Manchester, England
DOI: 10.1300/J162v05n02_04
Publication Frequency: 4 issues per year
Published in: journal Journal of Quality Assurance in Hospitality & Tourism, Volume 5, Issue 2 - 4 March 2005 , pages 57 - 74

Abstract
There is a commonly held view that gay men, in particular, are frequent and intensive holiday-makers. This is explained by reference to distinctive characteristics relating to income and leisure time and to distinctive values and attitudes. Gay men's travel patterns are believed to be unique and such as to offer good prospects to those, such as tour operators and hoteliers, willing to target this market. The evidence for these beliefs is examined in this article. Many of the assertions are based on limited-coverage survey samples; recent US evidence suggests that the very positive views of the economic status and distinct purchasing patterns of gays are exaggerated. It is, nonetheless, apparent that there is a market segment that it is 'economic' to target but which is unlikely to be representative of gay men. It is apparent that existing surveys are incomplete and are an inappropriate basis for targeting the gay consumer. The article also includes a discussion of marketing approaches to which, it is claimed, gay men are responsive. Whilst the targeting of the gay tourism market does have the effect of validating gay lifestyles, the article includes discussion of other more negative issues that may flow from the perpetuation of the 'myth' of the affluent, care-free gay con-sumer. These include issues such as the generation of a false sense of liberation and distraction from the pursuit of more fundamental aspects of equality. Lifestyle marketing in the context of the gay tourism market has wider and significant implications than those that are usually of direct concern to the marketer; they reach to the core of the nature of homosexuality and its acceptance in society.

Keywords: Gay tourism; homosexuals and holidays; market segmentation; lifestyle marketing

13 February 2009

The Economic Geography of the Tourist Industry

Editors: Keith G. Debbage; Dimitri Ioannides

ISBN: 978-0-415-16412-2 (paperback) 978-0-415-16411-5 (hardback) 978-0-203-39842-5 (electronic)
No. of pages: 342

The Economic Geography of the Tourist Industry bridges the gap between tourism research and economic geography by bringing together leading academics in geography, planning and tourism. The authors explain tourism's definitions and examine whether tourism can be categorized as an industry. They provide detailed analyses of key sectors, such as tour operators, airlines and the hotel industry from a broad international perspective. The book also explores issues such as business cycles, labour dynamics, entrepreneurship and the role of the state in tourism and concludes that the production of tourism-related services has characteristics commonly associated with 'harder' production sectors, such manufacturing and producer services.

THE TOURIST INDUSTRY AND ECONOMIC GEOGRAPHY

Keith G.Debbage and Peter Daniels

Editors: Keith G. Debbage; Dimitri Ioannides
No. of pages: 342

Published in: book The Economic Geography of the Tourist Industry, Volume 1, Part 2 April 1998 , pages 17 - 30

Book Summary

The Economic Geography of the Tourist Industry bridges the gap between tourism research and economic geography by bringing together leading academics in geography, planning and tourism. The authors explain tourism's definitions and examine whether tourism can be categorized as an industry. They provide detailed analyses of key sectors, such as tour operators, airlines and the hotel industry from a broad international perspective. The book also explores issues such as business cycles, labour dynamics, entrepreneurship and the role of the state in tourism and concludes that the production of tourism-related services has characteristics commonly associated with 'harder' production sectors, such manufacturing and producer services.

Tourism in Portugal

Way Out - Tourism Online

A Way Out - Tourism Online was created to disseminate and support the tourism in Portugal and especially to present to our visitors, so continuous and personalized, special offers on accommodation quality.

A Way Out meets a group of experienced professionals in the tourism sector and specialists in technology. We offer the best solutions in a careful and personalized service.

Way Out in finding accommodation at competitive prices where you can make reservations online, informative content on multiple destinations in Portugal mainland and islands, as well as other services: food, events, entertainment, leisure and other, important for the development of national tourism.

We are a young and dynamic team, always ready to help in their choices and decisions.

12 February 2009

Higher Education Marketing - ICHEM2009

Fourth International Conference on
Higher Education Marketing - ICHEM2009

April 1st – 3rd 2009
Guimarães
Portugal

On behalf of the Academy of Marketing Special Interest Group for the Marketing of Higher Education, all scholars, academics, practitioners and consultants are invited to contribute to the fourth International Conference on Higher Education Marketing (ICHEM). The conference will be held at Minho University, Guimarães, Portugal. The aim of the conference is to strengthen research and practice in higher education from any perspective, country or international aspect. The main theme of the 2009 conference is ‘Research and Practice in Global Higher Education Marketing’ “Global Competitiveness in Higher Education: New marketing challenges”.

Organization: University of Minho - Dep.of Textile Engineering
General chair: Maria da Graça Guedes

http://ichem2009.det.uminho.pt/

9 February 2009

Marketing local identity

Authors:
Bill Erickson a; Marion Roberts a
Affiliation:
a University of Westminster, London, UK

Published in: Journal of Urban Design, Volume 2, Issue 1 February 1997 , pages 35 - 59
Subjects: Design; Urban Design; Human Geography: Urban Studies; Urban Studies: Urban Studies;

Abstract

This paper reports on a research project into city identity, city marketing and the implications for urban design. Identity can refer to those aspects which make a place identifiable, or unique but can also refer to the way individuals or groups identify with a place. A common view today is that uniform concepts of planning and development together with the 'commodification' of places has led to the loss of localized identity. However, it now appears that the increased pressure on city managers to compete for investment and 'market' their locality has led to a renewed interest in local difference. Creating a sense of identity is essential for successfully generating economic activity and urban marketing. The act of identification of and identification with a new place and new life style are important expectations of new and existing residents. Despite this the promotional material produced by various cities is remarkably similar and demonstrates a desegregated and thematic attitude to place. The images exhibited in this material suggest diversity within rather than between cities. The logic of urban marketing describes the city as a series of themed attributes each offering a particular amenity with an associated image and urban form. As urban management moves closer to urban marketing the city will become increasingly fragmented into discrete stereotypical pieces with a thematic rather than spatial relationship.

Retailing and the Marketing of Urban Places: A UK Perspective

Authors:
Gary Warnaby a; David Bennison b; Barry J. Davies c
Affiliations:
a School of Management, University of Salford, Salford

b Manchester Metropolitan University Business School, Manchester
c Gloucestershire Business School, University of Gloucestershire, Cheltenham, UK

Journal The International Review of Retail, Distribution and Consumer Research, Volume 15, Issue 2 April 2005 , pages 191 - 215

Subjects: Consumer Behaviour; Market Research; Retail Marketing;

Abstract

Notwithstanding the importance of retailing to urban economies, the role of retailing in the marketing of urban places has been an area neglected by both academics and practitioners alike. It is acknowledged that the principles of marketing can be applied (albeit with modification) to the context of urban places. The theoretical implications of this are considered using Corsico's (1993) metaphors of the city as enterprise, market and commodity. Such issues are considered via a survey of place marketing actors within the specific context of the marketing of towns and cities as shopping destinations in urban places classified as sub-regional and above. Particular attention is paid to responsibility for the marketing of the retail provision, the emphasis given to retail in the marketing/promotional activities of various urban stakeholders, the perceived role of retailing, and the factors influencing the nature of the urban retail provision. Promotion of retailing was found to be important for all urban stakeholders to a greater or lesser degree. However, prime responsibility lay with town centre managers and shopping centre managers. The implications for both theory and practice are discussed.

Keywords: Place marketing; retailing; urban places

7 February 2009

Research Symposium on Marketing and Entrepreneurship 2009

UIC Research Symposium on Marketing and Entrepreneurship 2009

6-7 August, Chicago, Illinois
Proposals due March 15, 2009*



Distinguished researchers from around the world present new discoveries and ideas about marketing in entrepreneur-led businesses and new ventures, teaching innovations and discuss the impact of the latest technologies on marketing and entrepreneurship. UIC also publishes a book containing the top academic papers presented at the conference every year and many papers go on to be published in leading entrepreneurship and marketing journals. For information on purchasing
proceedings, please visit http://www.uic.edu/cba/ies/proceedings.html.

Additional illustrative topics to be covered include, but are not limited to: opportunity recognition, entrepreneurial marketing, innovation and creativity in SMEs, teaching at the interface, relationship between market orientation, entrepreneurial orientation and learning orientation, among others.

Please submit a 2-page paper summary/proposal to Laurel Ofstein –
lofste2@uic.edu (cc. gehills@uic.edu) by March 15, 2009. Or fax it to:
(312) 413-1265.

Early registration is due by May 1st, 2009.
Completed papers are due by May 15th, 2009.

Information will be available on the web at
http://www.uic.edu/cba/ies/symposia.html. Or contact Dr. Gerald Hills
at gehills@uic.edu or Laurel Ofstein at lofste2@uic.edu.

We're planning on having a great Symposium. *Please start now!*

See you in Chicago,
Co-chairs:
Gerry Hills
Rod Shrader
Maija Renko

*Why attend the UIC Research Symposium?*
Nearly all past attendees have said that the Symposium is the best
conference they attend throughout the year. With attendance of about
50 participants, the meeting creates a friendly atmosphere with plenty
of interaction among all in attendance. Here is what some have said:

"…what struck me then and still does is the immense generosity in time
and assistance that such an audience are prepared to offer…",

"The Symposium is very international and maybe more international than
many of the AMA conference's sections…",

"I found the symposium extremely beneficial for my research. It
provided an excellent platform on which to receive feedback."

--MRKT-PHD--

Moderators:
Rishtee Kumar
Ben Lawrence

Subscribe/Unsubscribe/Options:
http://listserv.sc.edu/cgi-bin/wa?SUBED1=mrkt-phd&A=1

4 February 2009

TOURISM ACADEMICS AND TOURISM PRACTITIONERS

TOURISM ACADEMICS AND TOURISM PRACTITIONERS
Carson L.Jenkins

Editors: Richard W. Butler; Douglas G. Pearce
No. of pages: 277

Series: Routledge Advances in Tourism
Published in: Tourism Development
Subject: Tourism;

Book Summary

This work combines a study of contemporary issues in tourism development with a close examination of approaches to tourism research. Looking beyond the much-studied mass tourism industries, leading international academics who are members of the International Academy for the Study of Tourism, explore new issues raised by emerging tourist destinations such as Ghana, Samoa, Vietnam and India's Bhyundar Valley.

A fascinating work, Contemporary Issues in Tourism Development discusses a wide range of topics such as:

* reasons for development
* tourism development as a strategy for urban revitalization
* tourism's links to heritage conservation and regional development
* sustainability and the adverse impacts of development
* cultural considerations and community participation
* the importance of context for individual tourism projects.

3 February 2009

Signs of the Post-Rural: Marketing Myths of a Symbolic Countryside

Jeffrey Hopkins
1 The University of Western Ontario, London, Ontario, N6A 5C2, Canada

Geography is currently in the midst of reinterpreting the 'rural'. There are calls within tourism studies, rural geography and cultural geography for further investigation into the new meanings represented in rural places, their emergent rural identities, and the need to take postmodernism and the construction of the rural more seriously. This paper presents a critical interpretation of the format, content and signs used to represent, commodify and promote as countryside a landscape adjacent to the eastern coast of Lake Huron in Southwestern Ontario, Canada. Following a brief review of the place promotion literature and the postmodern cultural context of contemporary tourism, the socio-semiotic approach employed in the analysis is explained. Using 210 pieces of printed place promotional material, gathered at tourist information booths along a provincially designated tourist route, the slogans, logos (icons), and place myths used to differentiate the rural from the urban are identified, and their role in constructing, commodifying and marketing a symbolic countryside is made clear. It is argued that the tourist landscape signified in the promotional material is a symbolic cultural landscape that draws upon dominant Anglo-American ideals of the countryside to give identity to the material landscape. The advertising discourse is thus a symbolic space where an imaginary, mythical countryside is situated; here the 'rural' is commodified and sustained by 'uneasy pleasures': the tensions created between a consumer's willing suspension of disbelief and their knowledge of an advertiser's persuasive intentions. These signs of the 'post-rural' constitute a 'rural' that is a transferable brand name—a free-floating signifier—used to give meaning, value and character to any place commodity in need of a marketable identity.

http://www3.interscience.wiley.com/journal/119124555/abstract?CRETRY=1&SRETRY=0

2 February 2009

Blog de Teoria

O meu novo blog, para me ajudar a sintetizar ideias na área de pesquisa à qual penso dedicar uma boa parte do meu futuro no marketing. Tentarei agregar neste espaço virtual todas as minhas paixões, palavra demasiado forte…ou nem por isso…palavra ideal para me prender e motivar…não vou esquecer a Geografia, o turismo, o marketing, as bicicletas, a estratégia, a Europa de Leste…


http://touristmarketing.blogspot.com/


(por enquanto os textos são apenas abstract´s de papers da especialidade, só de interesse na temática do marketing turístico e intelligence marketing)

Defining the virtual tourist community: implications for tourism marketing

Youcheng Wang, Quaehee Yu and Daniel R. Fesenmaier

National Laboratory for Tourism and e-Commerce, Department of Leisure Studies, University of Illinois at Urbana-Champaign, Champaign, IL 61820, USA

Abstract

The notion of community has been a central element of the Internet since its inception. Though research on virtual communities have been extensive the concept appears to be ill defined and the understanding of members’ needs remains fragmented. The purpose of this article is to identify a theoretical foundation of the concept of a virtual tourist community based upon the core characteristics of a virtual communities and the fundamental needs of community members. Perspectives of how one can define and interpret virtual communities within the tourism industry are discussed and issues related to the functions of virtual communities are explored from the member's viewpoint. Implications are made regarding virtual communities in the travel industry from marketing and design perspectives.



Author Keywords: Virtual community; e-Commerce; Communication; Marketing; Tourism

Fonte: http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6V9R-44B2BV8-4&_user=10&_rdoc=1&_fmt=&_orig=search&_sort=d&view=c&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=cfab0ae2e01eabaf1b7d1829cb5ec6a4

Marketing the competitive destination of the future

Dr Dimitrios Buhalis

Department of Tourism, University of Westminster, 35 Marylebone Road, London, NW1 5LS, UK

Abstract

Destination marketing is increasingly becoming extremely competitive worldwide. This paper explains the destination concept and attempts to synthesise several models for strategic marketing and management of destinations. It provides an overview of several techniques widely used and illustrates examples from around the world. The paper also explains that marketing of destinations should balance the strategic objectives of all stakeholders as well the sustainability of local resources. Destinations need to differentiate their products and develop partnerships between the public and private sector locally in order to co-ordinate delivery. Taking advantage of new technologies and the Internet also enables destinations to enhance their competitiveness by increasing their visibility, reducing costs and enhancing local co-operation. Destination marketing must lead to the optimisation of tourism impacts and the achievement of the strategic objectives for all stakeholders.


Article Outline


1. Introducing destinations and destination marketing

2. Destination as an amalgam of tourism services and experiences

3. The strategic purpose of destinations and their management and marketing

4. Main markets and destination choice

5. Types of destinations, target markets and marketing strategies required

6. Marketing research: identifying market segments for destination products

7. Marketing destinations: strategies and practices

7.1. The position of destinations and their marketing

7.2. Strategic marketing for destinations and strengthening their competitiveness

7.3. Strategy formulation for destinations

7.3.1. Porter's generic strategies

7.3.2. Gilbert's strategic framework

7.3.3. Poon's flexible specialisation

7.3.4. Synthesis of strategic frameworks and lessons for strategic destination marketing

8. Destination marketing mix

8.1. Formulating the destination product

8.2. Pricing the destination

8.3. Distributing tourism destinations

8.4. Promoting the destination

9. Marketing competitive destinations for the future

10. Conclusion

References


http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6V9R-3Y3Y011-B&_user=10&_rdoc=1&_fmt=&_orig=search&_sort=d&view=c&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=be24811582d40fa92d1528c0bb2e7d68

The role and marketing implications of destination images on tourist behavior: The case of northern Portugal

by Kastenholz, Elisabeth, Ph.D., Universidade de Aveiro (Portugal), 2002, 438 pages; AAT 3074014

Abstract (Summary)


The present research work studies the concept, assessment, structure and role of destination image in the context of tourism in rural areas. The perspective is one of marketing, specifically consumer behavior, focusing on tourists' perceptions and evaluations made of the visited rural areas in North Portugal.


A literature review helps understand the particularity of tourism , especially rural tourism , and reflects on the corresponding nature of destination marketing . Also the construct image is discussed. This is based on a literature review of diverse scientific approaches. The discussion of destination image in tourism and leisure research includes definitions, image assessment, image structure and formation, impacts of image on tourist behavior and its role in destination marketing.


Based on this background discussion, a series of hypotheses are advanced. These are tested in the empirical part of the thesis using data obtained from a undertaken in North Portugal. The survey yielded 2280 valid responses, which contained data on socio-demographics, travel behavior, motivations, destination perceptions, evaluations and probable future travel behavior.


In addition to describing the content of destination image, its structure is analyzed, with affective, cognitive, imagery and holistic components considered as image elements. Affective and cognitive components are identified via Principal Components Analysis . Relationships between components are presented in a path-analytical model ranging from cognitive over affective towards holistic destination image. Destination-self-congruity is analyzed as an affective component of destination image as well as the moderating role of psycho-graphic traveler type .


A series of tourist, travel-context and destination-specific variables are further analyzed as eventual (co-)determinants of these destination images. For this purpose, non-parametric tests are undertaken, considering simultaneously first-order interaction. An approximate rank order of importance is established and also single effects of independent variables on particular image dimensions are discussed.

Finally, the relationship between destination image and probable future travel behavior is analyzed and a positive correlation confirmed, particularly in the context of recommendation of the destination.


From these results, which are compared to those obtained in other destination image studies, a series of implications on destination marketing are suggested, as well as recommendations for future destination image research advanced.


Fonte: http://proquest.umi.com/pqdweb?did=765112331&sid=1&Fmt=2&clientId=101286&RQT=309&VName=PQD

City Marketing, Image Reconstruction and Urban Regeneration

Ronan Paddison

Department of Geography, University of Glasgow, Glasgow, G12 8QQ, Scotland, UK

Reflecting the new urban entrepreneuralism, city marketing is more than the mere promotion of place, being used in some cities to rebuild and redefine their image, allied to which has been a strategy of targeting specific types of activity which both reflect and bolster the image. Examining the experience of Glasgow, this paper focuses on the implications raised by the use of such marketing techniques, showing that they have social and political implications which practice tends to overlook.

http://usj.sagepub.com/cgi/content/abstract/30/2/339

Tourism as a sustainable livelihood strategy

Teresa C.H. Taoa,
Geoffrey Wallb,
aDepartment of Geography, University of Hong Kong, Pokfulam Road, Hong Kong
bDepartment of Geography, University of Waterloo, 200 University Avenue West,


Abstract

Sustainable development and its derivative, sustainable tourism, have both conceptual and practical deficiencies that have frustrated their application. A sustainable livelihoods approach is introduced as being more practical, especially in the common situation in which communities and individuals sustain themselves by multiple activities rather than discrete jobs. When tourism is introduced into a community, it is important that it complements rather than displaces existing activities. A case study is presented of an aboriginal community in Taiwan to illustrate the links between tourism and other livelihood strategies.

Keywords: Sustainable development; Sustainable tourism; Sustainable livelihoods; Aboriginal communities; Taiwan

Article Outline

1. Introduction
2. Sustainable livelihoods
3. Research approach
4. Livelihood resources
4.1. Contemporary livelihoods
4.2. Relationship between tourism and other economic activities
4.2.1. Cash crop production and livestock
4.3. Livelihood activities in tourism
4.4. Benefits redistributed from the park by local institutions
4.4.1. Employment under SCDA and paid by it
4.4.2. Employment under SCDA but not paid by it
4.4.3. Employment outside of the park
4.5. Summary of livelihood strategies
5. The place of tourism as a livelihood strategy
6. The utility of a sustainable livelihood approach to tourism
7. Conclusion

1 February 2009

Customer Satisfaction in the Tourist Industry

A Case Study of Visitors to New Zealand
Peter J. Danaher
Department of Marketing at the University of Auckland in New Zealand

Nicole Arweiler
Department of Marketing at the University of Auckland in New Zealand
Although research in customer satisfaction and service quality has increased enormously in the past 10 years, little of this research has focused on the tourist industry. A survey instrument was developed that identified four primary components of a tourist's vacation: transportation, accommodation, outdoor activities, and attractions. Tourists were inter viewed at Auckland International Airport before leaving New Zealand. They rated their satisfaction with each of the four components and various subcomponents. Multiple regres sion results showed that satisfaction with accommodation, outdoor activities, and attrac tions has the strongest impact on overall satisfaction with the holiday, while only satisfac tion with outdoor activities affects the likelihood of recommending New Zealand as a vacation destination. Although there is not much difference in the satisfaction levels among tourists from different countries, there are major differences in the demographic profile of the tourists and the activities in which they participate during their stay.

http://jtr.sagepub.com/cgi/content/abstract/35/1/89

Evaluating the use of the Web for tourism marketing: a case study from New Zealand

Bill Doolin
Lois Burgess
and
Joan Cooper

Available online 7 May 2002.

Abstract

The information-intensive nature of the tourism industry suggests an important role for the Internet and Web technology in the promotion and marketing of destinations. This paper uses the extended Model of Internet Commerce Adoption to evaluate the level of Web site development in New Zealand's Regional Tourism Organisations. The paper highlights the utility of using interactivity to measure the relative maturity of tourism Web sites.

Article Outline

1. Introduction
2. The extended model of Internet commerce adoption
3. Evaluating the results
4. Discussion

Ligação:

http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6V9R-45S9BXY-5&_user=10&_rdoc=1&_fmt=&_orig=search&_sort=d&view=c&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=2772fec2215294817667102bdf186af1

Special issue in European Planning Studies Spatial planning and place branding: rethinking relations and synergies

Introduction:  Kristof Van Assche, Raoul Beunen and Eduardo Oliveira  Rethinking planning-branding relations: an introduction . https:...